General Manager - B2B Unit

General Manager (B2B Unit) - Farmington, UT The General Manager of the B2B GTM Unit is the primary driver of LoanPro’s success within the Business-to-Consumer lending segment. This role owns the end-to-end Go-To-Market strategy for this unit, encompassing sales execution, marketing alignment, and segment-specific product feedback. The GM is responsible for the unit's revenue growth, market share, and operational efficiency. You will lead a cross-functional squad of high performers to identify, capture, and retain B2C lenders, ensuring LoanPro is the undisputed platform of choice for consumer finance. Essential Job Functions: Unit P&L Ownership: Full accountability for the B2B unit’s revenue targets, customer acquisition costs (CAC), and overall contribution margin. GTM Strategy Execution: Translate the EVP’s global vision into a tactical B2B roadmap, identifying high-growth sub-verticals (e.g., Point of Sale, Auto, Personal Loans). Cross-Functional Orchestration: Lead a "pod" or "unit" structure, coordinating closely with dedicated B2B Marketing, Sales, and Implementation resources. Segment Advocacy: Act as the primary internal voice for the B2B market, ensuring the Product team prioritizes features that solve B2B-specific lending challenges. High-Velocity Sales Leadership: Oversee the B2B sales pipeline, ensuring the team maintains high activity levels and shortens the "Buyer’s Journey" for this specific segment. Strategic Partnerships: Identify and ink deals with B2B-focused influencers, consultants, and technology partners to expand the unit's reach. Responsibilities / Duties / Tasks: Sales Excellence: Mentor and hold the B2B sales team accountable for KPIs, pipeline hygiene, and rigorous "Value-Based Selling." Market Intelligence: Conduct ongoing competitive analysis of other B2B lending platforms to maintain LoanPro’s "Value Proposition" edge. Campaign Collaboration: Work with Marketing to launch segment-specific campaigns, webinars, and white papers that resonate with consumer lenders. Implementation Oversight: Ensure the B2B "Onboarding Experience" is seamless, collaborating with Ops to reduce time-to-value for new clients. Data-Driven Decision Making: Report weekly on unit performance, leveraging CRM data to forecast revenue and identify churn risks. Culture & Values: Exemplify the "Hungry, Humble, Smart" mantra, fostering a high-intensity, results-oriented culture within the B2B unit. Job Qualifications / Skill Requirements: Education: Bachelor’s Degree required; MBA or specialized Fintech certification preferred. Experience: 8+ years in Sales or GTM leadership, with a heavy focus on SaaS and the B2B/Consumer Lending industry. General Management Mindset: Proven ability to manage a "Business Within a Business," balancing sales growth with operational costs. Domain Expertise: Deep understanding of the B2B lending lifecycle (origination, servicing, collections, and compliance). Analytical Prowess: Ability to dissect a P&L and use data to pivot GTM tactics in real-time. Communication: Exceptional ability to "storytell"—taking complex software functions and turning them into ROI-driven narratives for B2B lenders. Leadership: Experience managing cross-functional teams and influencing stakeholders who do not report to you directly. Technical Proficiency: Expert-level knowledge of CRM (Salesforce/HubSpot) and G-Suite. Ability to travel as needed Benefits of the Role: 80% Medical/Dental PTO and Holiday Schedule HSA and 401K Match #J-18808-Ljbffr