Social Content Creator & Influencer Specialist

We’re looking for a Social Content Creator & Influencer Specialist to join our team at Virgin Gifts. APPLICATION REQUIREMENT: Skip the cover letter! As part of your application, please include a link to a 30-second vertical video (TikTok/Reel style)answering: "What’s the most 'Anti-Ordinary' experience gift you’ve ever given or received - and why did it beat a physical present?" Show us your on-camera energy, storytelling, and short-form editing skills in action!

About Virgin Gifts

At Virgin Gifts, we don't just sell presents - we deliver unforgettable memories. From skydiving and supercar driving to luxury spa retreats and culinary tours, we curate the best experiences life has to offer so our customers can Gift Anti-Ordinary. We are looking for an energetic, visually savvy, and trend-obsessed Social Content Creator & Influencer Specialist to bring our experience gifts to life across social media.

About the role

You will split your focus between making Virgin Gifts social channel content and managing our creator marketing program. One day you'll be out in the field showcasing our experiences, jumping on camera, and producing viral, thumb-stopping short-form video assets. On another, you'll manage our partner creator network, onboarding influencers to sample our experiences, generate authentic UGC, and expand our reach across Meta, TikTok, YouTube, and other platforms. 

What you'll do:

• Content Creation & Production: Plan, shoot, edit, and publish high-engaging video (Reels, TikToks, Shorts) and static assets. Balance raw, UGC-style dynamic clips with polished brand content.

• On-Camera Talent: Serve as an enthusiastic, authentic face of the Virgin Gifts brand.

• Manage our social editorial calendar across channels in coordination with the broader Content and Growth teams. 

• Drive engagement and social follower growth across the entire Virgin Gifts social ecosystem.

• Creator & Influencer Program Management: Identify, reach out to, and nurture relationships with local/national creators to experience our catalog.

• Platform Management: Optimize content across Instagram, TikTok, YouTube, and others. Stay ahead of platform algorithm updates, viral video & audio trends, and emerging social features.

• Performance & Operations: Track creator campaign ROI, content engagement, and conversion metrics. Manage creator gifting workflows, contracts, and tracking links via our creator marketing platform, Impact. 

• Asset Management: Organize and maintain an internal library of raw and edited social video assets for cross-departmental marketing use.

What you'll need:

• Proven track record in social media content creation, influencer marketing, or creator community management.

• Strong portfolio showcasing video production skills (CapCut, Premiere, InShot, etc. ) tailored for TikTok/IG Reels.

• Comfortable being on-camera, presenting with an energetic, relatable personality consistent with the Virgin brand.

• Prior experience managing affiliate or creator platforms (e.g., Impact, Grin, CreatorIQ, LTK).

• Hands-on experience executing creator/influencer partnerships from outreach to asset delivery. 

• Strong understanding of trend cycles, platform-native formats, and social media analytics.

• Must be located in the NYC Metro area with flexibility to attend local partner activations, shoot field content, as well have the ability to travel to other US cities for content creation. 

Bonus Points:

• Experience in lifestyle, travel, hospitality, or gifting brands.

• Experience running or scaling a personal social channel.

• Basic knowledge of paid social media concepts (spark ads, creator licensing, whitelisting).

Perks to make work feel less ordinary:

• Salary: $75,000-$95,000 per year

• Time for you: 22 days' vacation, rising to 25 days' after 5 years' service plus additional Company Holidays.

• Freedom to work your way: All team members work on a fully remote basis 

• Wellbeing that works: Access to an award-winning employee assistance programme; 100% employer-paid medical and dental coverage for employees, with optional vision and family plans available at competitive group rates (eligibility after 60 days) 

• Future proofing you (and your finances): 401K plan with employer contribution 

• Giving back & all the anti-ordinary extras: 2 volunteer days each year; Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations); Yearly $250 experience voucher; Discounts on experiences and across the Virgin Group; Refer a Friend bonus; and generous team celebrations throughout the year.

About us

The home of anti-ordinary gifts 

The best things in life aren’t things. It’s why we gift the way we do. We’re one of the world’s leading experience gift brands, making it easy to give the unexpected and deepen connections through anti-ordinary gifting.

In the UK, you'll know us as Virgin Experience Days - one of the first brands to pioneer the premise that the best gifts can't be boxed, way back in 1988. We kicked things off with track days and flying experiences. Now we're home to more than 5,000 amazing experience gifts - from immersive theatre, to virtual reality, VIP stadium tours, Michelin-starred dining and more.

Operating in the US as Virgin Gifts, we're proudly part of the Virgin family, working alongside the likes of Virgin Atlantic, Virgin Hotels, and Virgin Voyages to deliver extraordinary experiences everywhere.