Social Media Specialist

Social Media Specialist United States LTK's mission is to empower the world's premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we're looking for team members who want to create, innovate and disrupt an industry. We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth. Position Title: Social Media Specialist Location: US - Remote Reports to: Sr. Manager of Social Media Strategy About the role LTK is seeking a Social Media Specialist to help bring LTK's social presence to life through compelling, platform-native content across Instagram, TikTok, LinkedIn, YouTube and other emerging social channels. This is a highly creative, hands-on role for someone who deeply understands social media, culture, creators, trends and visual storytelling. This person will support the day-to-day creation of social-first content across LTK's consumer and corporate channels, helping translate brand messages, creator stories, product updates, company moments and cultural trends into content that feels fresh, engaging and right for each platform. The ideal candidate is a strong content creator and social storyteller who can concept, shoot, edit, write and publish content that captures attention. They are fluent in short-form video, social trends, platform behaviors and community engagement. They know what makes content feel native to each platform, and they are excited to experiment with new formats, hooks, series and creative approaches. This role reports to the Senior Manager, Social Media Strategy and will work closely with PR, content marketing, product marketing, creator, brand and design teams. How you will make an impact Social Content Creation Create original social-first content for LTK's owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formats Concept, shoot and edit content that brings LTK's brand, creators, products, campaigns and company stories to life Turn brand messages, product updates, creator stories, press moments and cultural trends into engaging social content Help develop creative ideas for recurring series, editorial franchises, trend moments and campaign content Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy Ensure content feels current, visually compelling, social-native and aligned with LTK's brand voice Platform Execution Support day-to-day publishing across LTK's consumer and corporate social channels, including Instagram, TikTok, LinkedIn, YouTube and other relevant platforms Adapt content for each platform based on audience expectations, creative best practices and format needs Monitor platform trends, conversations and cultural moments to identify content opportunities for LTK Help maintain a consistent publishing cadence across channels Support community engagement by monitoring comments, identifying conversation opportunities and helping LTK show up in a timely, relevant way Performance & Learning Track content performance and use learnings to improve future creative Help identify which formats, hooks, topics and creative approaches are resonating with LTK's audiences Bring ideas for how to evolve content based on platform insights and audience behavior Stay curious and experimental, helping the team test new creative approaches and move quickly based on what is working Cross-Functional Collaboration Work closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams to support social content needs Collaborate with internal teams to gather information, assets, product details, creator stories and campaign context Support the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflows Help ensure social content supports broader company priorities while still feeling native to each platform What you will bring to LTK 2–4 years of experience in social media, content creation, editorial content or a related field Strong hands-on content creation skills, including concepting, shooting and editing short-form video Deep understanding of Instagram, TikTok, LinkedIn and YouTube, including what works creatively on each platform Strong visual eye and understanding of social-first storytelling Ability to write engaging captions, hooks, overlays and short-form copy Comfortable being behind the camera and, when needed, capturing content in real time Experience using social editing and creative tools Strong understanding of social trends, creator culture, internet culture and platform behaviors Creative, resourceful and excited to generate new ideas quickly Highly organized and able to manage multiple content requests, deadlines and channels Strong communication skills and ability to collaborate across teams A fast-moving, curious and flexible mindset A mindset focused on seizing opportunities and moving with urgency Dedication to fierce prioritization and operational excellence Adaptability to a dynamic, fast-moving environment A growth mindset and openness to feedback Preferred Experience Experience creating content for a consumer, lifestyle, retail, creator economy, media, fashion, beauty or technology brand Experience creating short-form video for TikTok, Instagram Reels and YouTube Shorts Experience supporting live event or real-time social coverage Familiarity with creator marketing, affiliate marketing, social commerce or influencer marketing What we offer for full-time salaried employees The opportunity to be part of the leading global company in creator commerce A remote-first, productivity-first environment Competitive compensation and benefits package to meet the needs of you and your family 401(k) with LTK company matching Medical Insurance, Vision Insurance, Dental Insurance Paid Maternity Leave and Paid Paternity Leave Summer Fridays and Flexible PTO For temporary full-time employees, benefits eligibility may vary About LTK Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents. Our mission To empower the world's premium lifestyle Creators to achieve maximum economic success. Our values Here to win Commit to the journey Work well Commitment to diversity LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture. For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment. Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees. LTK is an Equal Opportunity Employer. Ltk