Sr. Creative Strategist

What You’ll Do Own Creative Strategy for Enterprise B2B Campaigns: Lead the creative strategy for Amazon Web Services, translating complex business priorities into clear, insight-driven creative direction across paid social, display, video, and other digital channels. Develop scalable concepts that align with business objectives while engaging technical and executive audiences. Lead and Develop the Creative Strategy Team: Manage and mentor the account's Creative Strategists, providing guidance, coaching, and thoughtful feedback to ensure consistently high-quality work. Shape Creative Direction from Brief to Execution: Develop and refine creative briefs that provide clear strategic direction for design, motion, video, and copy teams, ensuring every concept aligns with AWS brand standards. Partner Cross-Functionally to Deliver Integrated Campaigns: Collaborate closely with Content Strategists, copywriters, designers, motion artists, and production teams to create cohesive campaigns across awareness, consideration, and conversion. Drive Creative Testing and Performance Optimization: Develop testing frameworks tailored to technical and executive buyer audiences, using campaign performance insights to refine messaging, creative approaches, and content strategies. Maintain Creative Excellence at Scale: Oversee the creative quality and consistency of a high volume of assets across multiple formats, markets, and languages. Represent Creative Strategy with Clients: Serve as a senior creative voice in client meetings, presenting strategic recommendations and communicating creative rationale. Identify Opportunities for Innovation and Growth: Continuously assess creative performance, emerging trends, and evolving business needs to identify new opportunities for testing and innovation. What You Bring 5+ years of experience in creative strategy, ideally with B2B, enterprise tech, SaaS, or cloud accounts. Proven ability to write strong creative briefs and translate audience/performance data into clear creative direction for design, motion, and video teams. Experience managing or mentoring creative strategists, with a track record of elevating the work of the people you lead. Comfort operating at high production volume with tight QC standards; experience contributing to or running production workflows/systems is a plus. Strong understanding of paid social and display platforms (LinkedIn, Meta, DV360) and their format and spec requirements. Experience presenting creative recommendations directly to senior client stakeholders. Familiarity with B2B and technical buyer audiences, including developers, IT decision-makers, and enterprise executives. Comfort working within brand systems that carry strict guardrails (e.g., no AI-generated talent, voice, or music). Bonus: direct experience on AWS, Azure, GCP, or another enterprise cloud/tech brand. Perks & Benefits Remote or hybrid work environment with flexible hours. Unlimited PTO + company holidays. Comprehensive medical, dental, vision, and disability coverage. Life & AD&D insurance. 401(k) with company match. Paid parental leave & family support. Pet care perks & insurance. Learning & career development programs. Commuter & transit benefits. Exclusive employee discounts. Salary Range: $70,000 - $80,000 annually. Remote or hybrid work environment with flexible hours. Available to employees in Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin. #J-18808-Ljbffr