Senior Manager, Growth Marketing Platforms

Job Title Senior Manager, Growth Marketing Platforms Job Description People Inc is seeking a Sr. Manager, Growth Marketing Platforms, to support the execution and optimization of the Martech platform that powers the onsite marketing for subscriptions and paid memberships. This role will act as a key platform operator and subject matter contributor, helping marketing, brand, data ops, and product teams effectively use the platform to drive audience growth, conversions, engagement, and retention. You will manage (and support) the platform configuration, integrations, experimentation capabilities, and operational processes required to support scalable marketing and subscription growth initiatives. The ideal candidate will have a strong foundation in marketing technology and subscription and paid membership experience. This is a highly collaborative, technical role that requires strong attention to detail, ability to work cross functionally in a fast paced environment, comfort managing multiple projects at once, and an agile spirit. Location Hybrid 3x a week- (New York) or Remote In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification and lifecycle marketing programs. This role this operates to serve marketing across people inc business and product lines. Contributions Accountabilities, Actions and Expected Measurable Results Platform Expertise and Leadership Support day-to-day administration and technical execution within the Martech platform that powers paid product and membership growth. Manage platform configuration, campaign builds, feature enablement, targeting logic, and ongoing optimization. Partner with Marketing, Product, Data, and Engineering teams to translate business requirements into technical platform configurations, data requirements, audience logic, and user experiences. Manage execution of new onsite units, triggers, personalization rules, and user flows in partnership with Marketing, Product, and Martech teams. Own day-to-day platform support and technical aspects of campaign setup, troubleshooting, testing, and QA. Partner with Data and Marketing teams to define and maintain data schemas, user attributes, events, and audience structures used to build user profiles, targeting rules, and audience cohorts. Support implementation and troubleshooting of data integrations, APIs, event tracking, tags, and platform-to-platform data flows. Validate data and event behavior across platforms to ensure campaigns and targeting logic execute accurately. Support Subscription and Conversion Optimization. Support growth initiatives focused on subscription acquisition and conversion optimization Enable teams to test messaging, offers, and user journeys within platform Implement and manage A/B testing frameworks to improve conversion rates and user engagement. Campaign Operations: Maintain comprehensive documentation for all campaigns. Provide platform guidance and training to internal users. Act as a bridge between technical teams and marketing stakeholders. Coordinate with vendor on new features, implementation and platform capabilities Governance and Best Practices: Follow and establish standards for platform usage, testing, and campaign management Document processes and maintain operational best practices for platform administration. Support scalable processes that allow teams to leverage the platform effectively. Drive continuous improvement in platform performance and operational efficiency. Minimum Qualifications and Job Requirements Education: Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field. Experience: 5+ years of experience in marketing technology, marketing operations, growth platforms, or technical platform operations. Hands-on experience administering and implementing technical components of platforms such as Piano, Wunderkind, Digioh, or similar onsite marketing and conversion platforms. Strong understanding of subscription funnels, conversion optimization, lifecycle marketing, and digital customer journeys. Experience configuring audience segmentation, targeting rules, conditional logic, triggers, and personalized onsite experiences. Experience with A/B and multivariate testing frameworks and marketing experimentation. Working knowledge of APIs, webhooks, event-based integrations, tag management, and data flows between Martech platforms. Understanding of data schemas, user profiles, event data, identifiers, and audience attributes and how they are structured for activation within Martech platforms. Familiarity with marketing analytics, event tracking, campaign measurement, and debugging data or tracking issues. Experience working cross-functionally with Marketing, Product, Analytics, Data, and Engineering teams. Proven ability to develop technical best practices, documentation, and scalable operational processes. Intermediate proficiency in HTML, CSS, and JavaScript required; including the ability to troubleshoot and modify campaign code and front-end implementations. Familiarity with browser developer tools and debugging onsite campaign behavior preferred. % Travel Required (Approximate): 5% It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: Pay Range New York: $90,000.00 - $110,000.00 Remote: $80,000.00 - $100,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. Benefits In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. About the Company #NMG# People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. #J-18808-Ljbffr Meredith Corporation