Manager, Marketing

Roadrunner is for ambitious, smart people who excel at execution over talking about it, and who would rather invent the next standard in freight than accept the status quo.

We are looking for the Best of the Best. Action driven leaders who want to be part of real change and help design the future of LTL in the U.S. This is a place where high performers can grow, influence outcomes, and make an impact while working directly with executives and smart people from across industries.

We bring a winner mindset. We take ownership, raise the bar, and measure ourselves by results. We Run Safe. We Run Smart. We Run Together. These principles create an environment of high standards, clear ownership, and direct collaboration. We trust data over intuition, move with urgency, and hold each other accountable because winning requires it.

Roadrunner exists to prove that LTL can be better than the industry has settled for. To be the best means we need to think bigger, look outside the box, and question every assumption: too many handoffs, limited visibility, and the quiet belief that “this is just how it works.” We rejected that story. We built a proprietary Smart Network™ for direct, long haul, metro to metro service that delivers fewer touches, faster transit, real time visibility, and genuine accountability. We are the most tech forward company in LTL, and we are not finished widening the gap.

The foundation is already strong. Recognized as one of Built In Chicago’s Best Large Places to Work. Earning top marks for improvement, quality, and service. The real opportunity is still ahead: helping invent what comes next.

If you want to be evaluated among the Best of the Best and help set the new standard in LTL, we should talk.

What you’ll do

1. Drive omnichannel marketing execution

• Own and execute a fully integrated marketing plan aligned to pipeline growth, brand awareness, and commercial expansion
• Develop targeted campaigns across digital, email, paid media, and social channels to reach customers, drivers, and partners
• Manage campaign performance end-to-end, optimizing toward MQLs, cost-per-lead, and revenue contribution
• Ensure consistent messaging and brand alignment across all channels

2. Build marketing systems and automation

• Design and manage segmented email programs and nurture workflows using HubSpot (or equivalent)
• Maintain CRM integration to ensure clean data flow between marketing and sales systems
• Continuously refine automation strategies to improve engagement, conversion, and pipeline velocity
• Implement scalable processes that reduce manual effort and increase campaign throughput

3. Deliver data-driven performance insights

• Produce executive-level reporting on campaign performance, pipeline contribution, and ROI
• Translate marketing data into actionable insights that inform strategy and budget allocation
• Monitor funnel performance and identify opportunities to improve conversion rates
• Establish clear KPIs and dashboards that align marketing activity to business outcomes

4. Develop high-impact content and brand presence

• Create compelling, conversion-oriented content including case studies, nurture sequences, sales collateral, and social content
• Lead Roadrunner’s LinkedIn strategy to grow engagement, followers, and market credibility
• Support website updates, landing page optimization, and SEO strategy to improve digital performance
• Oversee branded merchandise and swag initiatives to strengthen internal and external brand awareness

5. Enable sales and influence market positioning

• Partner closely with sales to develop targeted tools, messaging, and outbound sequences that accelerate deal cycles
• Monitor competitor activity and provide strategic insights to refine positioning and messaging
• Manage agency and vendor relationships to maximize output within budget constraints
• Build relationships with industry media and trade organizations to expand earned media presence

6. [Systems / Process Improvement Area]

• Collaborate with talent acquisition to design campaigns that attract qualified CDL drivers
• Develop targeted messaging and campaigns that resonate with driver audiences
• Measure and optimize recruitment marketing performance to support hiring goals

What you bring

• 3+ years of B2B marketing experience with demonstrated success driving pipeline and revenue
• Strong hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce, Zoho, or similar)
• Proven ability to manage paid search and paid social campaigns with a focus on ROI and cost efficiency
• Exceptional content creation and copywriting skills across multiple formats and audiences
• High level of comfort using AI tools to create, refine, and scale content production
• Strong analytical capability with experience building reports and extracting strategic insights
• Demonstrated project management skills with the ability to manage multiple priorities simultaneously
• Experience collaborating cross-functionally with sales, operations, and leadership teams
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Preferred: Experience in transportation, logistics, freight, or supply chain industries

How you operate

• You think in systems, not one-off campaigns
• You own outcomes and hold yourself accountable to performance metrics
• You move quickly while maintaining structure and clarity
• You balance creativity with analytical rigor
• You communicate clearly, directly, and with purpose
• You proactively identify gaps and solve problems without waiting for direction
• You prioritize work based on business impact, not volume
• You collaborate effectively and influence without authority

Why Roadrunner

• We are unlike anyone else, pushing both the boundaries of our industry and beyond, with relentless pursuit of being the best at anything we do
• You'll have direct access to senior leadership and a clear line between your work and business outcomes
• Roadrunner's Quest for Quality results and technology-forward approach to freight give you a compelling, differentiated story to tell
• Fast-paced, PE-backed environment where decisions move quickly and ownership is rewarded
• Competitive base salary, benefits, and a genuine opportunity to make your mark in the B2B logistics space
• Headquartered in Downers Grove, IL and operating a national LTL network, Roadrunner is building something special.

About Roadrunner

We’re not just moving freight; we’re reimagining long-haul shipping. Our Smart Network™ offers more direct long-haul metro-to-metro routes than any other nationwide LTL carrier in the United States, with service extending into Canada and Mexico and terminals across 40+ metro markets. Powered by AI and machine learning, our operations platform ensures real-time tracking, custodial control, and full shipment visibility. With driver teams executing over-the-road (OTR) moves — and no freight moving on rail — customers experience industry-leading transit times, minimal rehandling, and dramatically reduced risk of loss or damage.

Our 900+ owner-operators benefit from scheduled freight, fewer touches by design, consistent long-haul density, and a differentiated metro-to-metro model that creates predictable earning opportunities.

This precision and performance have earned Roadrunner national recognition by over 3,000 shippers, and was ranked this year #1 in Operations, #1 in Technology, and #1 in Value in the Quest for Quality Awards, as well as honors as a Top 100 Trucking Company by Inbound Logistics and a Top Tier Service Carrier by Mastio.

We’re growing fast. Roadrunner is building something special with great people, a winning culture and a differentiated service offering in the marketplace. Join us today to grow your career!

We Run Safe. We Run Smart. We Run Together.

Compensation & Setup

• Pay: $70,000–$80,000 base salary
• Location: Onsite – Downers Grove, IL
• Benefits: Full benefits package including medical, dental, vision, 401(k), and paid time off

Physical Demands and Work Environment

The physical demands and work environment described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Physical Demands

• Moderate physical activity performing non-strenuous daily activities of an administrative nature.
• While performing the duties of the job, the employee is regularly required to sit, reach/handle items, work with the fingers, and talk and hear others in conversations via the phone or in person. The employee is occasionally required to stand, walk, stoop, kneel, climb or balance and lift objects up to 50 lbs.

Work Environment

• The noise level is moderate based on general conversation tones, ringing phones and laser printer operation.
• Work in well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.

* The above statements reflect the general details necessary to describe the principal functions of the position and are not intended to be all inclusive. The position and any of the requirements listed above are subject to change at any time according to the changing needs of the company.

* Roadrunner is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.

* We will not accept unsolicited candidates from external recruiters or recruiting agencies. Thank you!

#LI-OnsiteDowners Grove, IL