Associate Product Marketing Manager - Animal Health

Associate Product Manager, Animal Health

The Associate Product Manager, Animal Health drives strategy, growth and market presence of ICU Medical's animal and human health products, overseeing on-market portfolio management and supporting new product launches. Partnering with a cross-function stakeholder team, this role leads product marketing initiatives, competitive positioning and forecasting within the veterinary market. This individual is able to translate veterinary and animal care product features into clear, value-driven messaging for veterinary professionals, distributors, and animal health stakeholders. The ideal candidate is a proactive, strategic thinker with strong analytical, communication, and collaboration skills, capable of balancing tactical execution with long-term strategy, while applying knowledge of veterinary medical and animal care practices with ICU Medical's product portfolio to support and achieve commercial objectives in the animal health space.

Essential Duties & Responsibilities

• Develop and execute clinically accurate, strategically aligned marketing programs for the Animal Health portfolio.
• Own market strategy for on-market products and lead end-to-end planning and execution of new product launches within the veterinary market.
• Partner cross-functionally with Sales, Clinical, Supply Chain, and distribution to drive revenue growth across the animal and human portfolios within the veterinary market.
• Execute product marketing initiatives across digital channels, customer-facing collateral, sales enablement tools, and sales training.
• Lead convention and trade show messaging, content development, and execution.
• Analyze veterinary market trends, competitive activity, and customer insights to drive differentiated positioning and competitive response strategies.
• Conduct VOC and market research to inform actionable product strategy, positioning, and messaging.
• Build and apply clinical expertise in the veterinary space while leading special projects as needed.

Knowledge & Skills

• Ability to translate business strategy, complex products, and market dynamics into clear, compelling customer messaging.
• Strong analytical and problem-solving skills with sound judgment in ambiguous or evolving environments.
• Well organized and able to manage priorities across multiple projects.
• Adaptable and effective in fast-paced, changing organizations.
• Proven ability to influence, collaborate, and drive results across cross-functional teams.
• Excellent verbal, written, presentation, and storytelling skills.
• Highly organized self-starter with strong ownership, accountability, and ability to balance strategic and tactical work.

Minimum Qualifications, Education & Experience

• Must be at least 18 years of age.
• Bachelor's degree required.
• 2+ years in product marketing, product management, or veterinary experience required.

Work Environment

• This is largely a sedentary role.
• This job operates in a professional office environment and routinely uses standard office equipment.
• Typically requires travel 5-20% of the time.

About Us

ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.

With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.

We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:

• Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
• The industry's broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
• IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
• Significant US IV solutions manufacturing and supply capabilities.

This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.

ICU Medical EEO Statement:

ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status.

If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at View email address on click.appcast.io. We are committed to providing equal access and opportunities for all candidates.

ICU Medical EEO Policy Statement

Know Your Rights: Workplace Discrimination is Illegal Poster

ICU Medical CCPA Notice to Job Applicants

Job Info

• Job Identification 1189
• Job Category Product Marketing
• Posting Date 04/21/2026, 06:47 PM
• Degree Level Bachelor's Degree
• Job Schedule Full time
• Locations Lake Forest Office (Remote)