Global Marketing Manager - Reagents

Position Summary The Global Marketing Manager – Reagents is responsible for leading global product marketing strategy, regional commercial enablement, and digitally driven demand generation for a portfolio of single-color clinical reagents, cell therapy, and workflow products. This role owns global positioning, omnichannel go‑to‑market strategy, and lifecycle marketing to drive scalable awareness, high‑quality demand, and revenue growth across regions. Reporting to the Sr. Director of Global Product Marketing for Reagents & Assays, the role partners closely with Product Management, Medical Affairs, Regional Marketing, Sales, and Digital/MarCom teams to translate product value into data‑driven, digitally optimized, and field‑enabled customer engagement strategies. The role is critical in translating portfolio strategy into measurable commercial impact by leveraging SEO/SEM, paid media, content strategy, and web analytics to capture active demand from life sciences and clinical buyers. Key Responsibilities Global Product Marketing & Positioning: Lead global product marketing strategy, including segmentation and prioritization of target segments and key accounts using digital signals and market insights; develop global messaging that articulates scientific/clinical, workflow, and economic value; ensure consistency of positioning across regions while enabling local adaptation. Go‑to‑Market Execution: Lead global launch planning with emphasis on integrated digital demand capture and regional readiness; implement integrated launch campaigns, aligning content, web, and media activation with field execution; own post‑launch growth strategy, using real‑time dashboards to refine targeting, messaging, and channel mix. Digital Demand Generation & Omnichannel Strategy: Own global digital demand generation strategy, integrating SEO, SEM, paid media, and content marketing; partner with Digital/Web teams to build full‑funnel campaigns; continuously optimize landing pages and user journeys; drive content strategy to support SEO and thought leadership; partner with web teams to optimize site architecture and conversion pathways. Regional Enablement & Key Accounts Targeting: Define and operationalize global target account segmentation in partnership with regional commercial teams; identify priority segments using digital data and account insights; partner with regions to translate global strategy into locally optimized campaigns; collaborate with regional teams to align account prioritization and enable key accounts; establish feedback loops to refine targeting and messaging. Analytics, Performance Management & Financial Insights: Analyze portfolio financial performance, identify gaps vs. targets; use data to find whitespace opportunities, underpenetrated segments, and high‑value accounts; optimize marketing investments across channels based on ROI and pipeline contribution; develop executive‑ready dashboards and presentations to communicate performance and actions. Qualifications Bachelor's degree required; advanced degree in Life Sciences, Business, or Marketing preferred. ~7+ years of experience in product marketing or commercial marketing within life sciences or diagnostics/IVD. Strong understanding of biopharma and/or clinical lab workflows, customer buying processes, and adoption drivers. Proven track record of leading global launches and downstream commercialization initiatives. Excellent communication, storytelling, and presentation skills for both commercial and scientific audiences. Experience developing content strategies that fuel demand generation and thought leadership across applications, workflows, and clinical use cases. Experience partnering with web and digital teams to optimize site architecture and conversion pathways for life sciences and clinical audiences. Strong experience aligning search intent, keyword strategy, and content assets to improve organic visibility, engagement, and conversion performance. Hands‑on experience leveraging marketing automation and personalization platforms to nurture leads and accelerate buying journeys. Strong analytical mindset with ability to translate data and insights into actionable marketing strategies. Experience partnering with regional commercial teams to drive local execution and key account engagement strategies. Demonstrated ability to operate effectively in complex, matrixed, global organizations. Willingness to travel domestically and internationally (20%+), and to engage in meetings outside standard business hours to support global time zones, as required. Core Competencies Strategic product marketing, positioning, and value proposition development Global launch planning, execution, and lifecycle marketing Cross‑functional leadership and influence without authority Digital demand generation (SEO, SEM, GEO, paid media) Data‑driven decision making and marketing analytics Portfolio performance management and financial acumen Omnichannel customer engagement strategy Regional enablement and global‑to‑local execution Key account targeting and account‑based engagement Executive‑level communication and stakeholder engagement Compensation $147,500.00 – $235,900.00 USD Annual Working Locations Primary: USA, CA – San Diego (BDB) Additional: USA, CA – Milpitas 155 EEO Statement Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. The Company does not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectionate or sexual orientation, gender identity or expression, genetics, disability, military eligibility, veteran status, or any other protected characteristic. #J-18808-Ljbffr BD Mexico