Creator Relations Manager

Job Description

Job Description

About impact.com
impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L'Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com :

impact.com is seeking a Creator Relations Manager to lead creator growth, retention, and strategic development across a portfolio of creators on the platform. This role is responsible for owning and executing strategies that drive creator success, engagement, and monetization.

The Creator Relations Manager operates with a high degree of autonomy, exercising independent judgment to identify opportunities, prioritize efforts, and determine the most effective approach to developing creator partnerships.

This role serves as a strategic advisor to creators, leveraging data insights, industry knowledge, and platform expertise to guide decision-making and influence outcomes. The Creator Relations Manager will proactively manage relationships, develop tailored growth strategies, and drive measurable impact across creator performance and platform adoption.

This position plays a critical role in shaping the creator experience and contributing to broader business objectives through optimization, innovation, and cross-functional collaboration

What You'll Do:

Relationship Management

• Own and manage a portfolio of creators, acting as a strategic advisor to support their growth and long-term success
• Build and maintain high-impact relationships, establishing trust and influencing creator engagement and platform adoption
• Independently assess creator needs and determine the most effective engagement and support strategies

Creator Growth & Strategy

• Develop and execute customized growth strategies to help creators expand brand partnerships and increase earnings
• Analyze individual and network-wide data to identify trends, opportunities, and risks, and translate insights into actionable recommendations
• Make independent decisions on creator prioritization, outreach strategy, and growth initiatives to maximize impact

Creator Recruiting

• Strategically identify, evaluate, and recruit creators aligned with platform goals, exercising judgment in selection and engagement approach
• Determine which creators present the highest potential value and develop targeted strategies to onboard and activate them

Data, Reporting & Business Impact

• Own performance tracking for creator portfolio, using data to inform decisions, optimize strategy, and drive measurable outcomes
• Leverage analytics to influence both creator behavior and internal business decisions
• Partner with data teams to refine reporting and uncover insights that shape broader creator strategy

Optimization & Efficiency

• Identify and implement process improvements that enhance scalability, efficiency, and creator experience
• Lead testing and optimization efforts (e.g., A/B testing, messaging strategies, campaign approaches) to improve performance outcomes
• Utilize tools, automation, and AI to streamline workflows and increase team effectiveness

Cross-Functional Influence

• Collaborate with marketing, product, and engineering to provide insights and influence platform enhancements and creator-facing initiatives
• Act as a subject matter expert on creator trends, informing internal strategy and decision-making

What You Bring:

• 5+ years of experience working with creators & managing creator relationships
• Strong understanding of social media platforms, influencer marketing trends, and engagement strategies
• Excellent communication and interpersonal skills with a focus on relationship-building
• Loves talking on the phone
• Strong organizational skills including experience with Google Sheets
• Creative thinker with the ability to craft engaging experiences and content tailored to creator audiences
• A self-starter mentality & drive for excellence
• Analytical thinker with the ability to digest data and turn it into shareable & actionable insights

Bonus Skills:

• Prior experience onboarding or managing customers
• Knowledge of impact.com platform
• Love of data digging, Google Sheets & formulas, and reporting on metrics
• Passion for creator affiliate marketing

Perks and Benefits:

• Competitive salary and performance bonuses
• Opportunity to work with high-profile influencers and celebrities
• Flexible working arrangements (remote options available)
• Health and wellness benefits, including [list specifics]
• Career growth opportunities and professional development support

Salary Range: $ 88,000 - $98,000 per year, plus an additional 25% Variable Commission Plan ($22,000.00 - $24,500.00) and a generous stock (RSU) award.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks:

At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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