Digital Marketing Specialist

Digital Marketing Specialist

Location: Remote Employment Type: Full-Time Working Hours: U.S. Eastern Time Business Hours Reports To: Commercial Real Estate Team Leadership

We are a growing commercial real estate organization focused on land acquisition, development opportunities, commercial leasing, investment sales, and property marketing throughout the Southeastern United States.

Our team operates in a fast-paced, entrepreneurial environment where marketing, technology, and business development intersect. We are looking for a highly capable Digital Marketing Specialist who can help modernize and scale our marketing efforts while supporting a growing commercial real estate division.

This is not a traditional marketing coordinator role.

We are looking for a highly resourceful marketing generalist who can own marketing execution, marketing operations, CRM management, campaign deployment, commercial property marketing materials, and lead generation initiatives.

The ideal candidate is comfortable moving between creative work, data management, paid advertising, AI-assisted workflows, CRM administration, and marketing project execution.

You will work closely with leadership to help build and execute marketing initiatives that generate leads, support property marketing efforts, and improve operational efficiency.

This role is ideal for someone who enjoys taking ownership, figuring things out independently, and helping build systems rather than simply completing assigned tasks.

Key Responsibilities

Digital Marketing & Lead Generation

• Manage and optimize Google Ads campaigns
• Support paid social advertising initiatives
• Assist with campaign setup, testing, optimization, and reporting
• Create and deploy email marketing campaigns
• Manage audience segmentation and targeting strategies
• Monitor campaign performance and recommend improvements

Commercial Real Estate Marketing

• Build and maintain Offering Memorandums (OMs)
• Create listing packages and marketing materials
• Update property marketing collateral
• Research market data, demographics, traffic counts, and tenant information
• Coordinate marketing launches for commercial listings
• Ensure marketing materials remain accurate and current

CRM & Marketing Operations

• Manage CRM databases and contact records
• Maintain data accuracy and hygiene
• Import, segment, and organize prospect lists
• Support outbound marketing initiatives
• Build and manage marketing workflows
• Coordinate lead tracking and follow-up systems

AI & Automation Support

• Utilize AI tools to improve content creation and marketing efficiency
• Support implementation of AI-driven marketing campaigns
• Help maintain automated communication workflows
• Collaborate with external AI consultants and implementation specialists
• Test and refine AI-generated outputs for accuracy and quality

Administrative & Project Support

• Manage multiple projects simultaneously
• Coordinate marketing requests from leadership
• Track deadlines and deliverables
• Maintain marketing asset libraries
• Document processes and workflows
• Support special projects as needed

Required Qualifications

• 3+ years of digital marketing experience
• Experience managing Google Ads campaigns
• Experience with CRM platforms
• Strong written and verbal English communication skills
• Experience working with marketing automation tools
• Strong organizational and project management skills
• High attention to detail
• Ability to work independently with minimal supervision
• Comfortable working in a fast-moving entrepreneurial environment

Preferred Qualifications

• Commercial or residential real estate experience
• Experience creating Offering Memorandums (OMs)
• Experience with Canva
• Experience with GoHighLevel
• Experience with AI-powered marketing tools
• Experience managing email and SMS campaigns
• Experience supporting small business or entrepreneurial teams

Success in the First 90 Days

• Successfully manage active marketing initiatives
• Improve CRM organization and marketing workflows
• Produce commercial property marketing materials independently
• Launch and optimize marketing campaigns
• Become the primary owner of day-to-day marketing execution
• Support implementation of new AI-enabled marketing processes