Director, Growth Marketing

Performance Marketing Leader

An experienced performance marketing leader who has a proven track record for scaling customer acquisition in omni-channel business. You will oversee a high performing acquisition marketing team, and be a key cross-functional partner to teams that support growth, responsible for scaling new clients for our at-home hair color and hair color service business. This role has the opportunity to make a huge business impact on Madison Reed's growth as we accelerate our omni-channel strategy for the future. It demands a unique combination of strategic vision and hands-on execution expertise to architect sophisticated growth strategies while also rolling up their sleeves to optimize campaigns at the bid level.

This role reports to the SVP of Integrated Marketing & Omni Growth, is full time and remote. While remote, this role may travel up less than 5% of the time.

The base salary range for this position is between 165,000 and 175,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities:

• Develop and lead team to execution of full funnel marketing strategy in partnership with the SVP and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Hair Color Bar & Direct/E-commerce), with particular emphasis on driving 4-wall growth.
• Ownership and accountability of owned and operated channel new customer acquisition targets and budget, with primary focus on Hair Color Bar growth, managing to a cost of acquisition and LTV, as well as media mix effectiveness
• Strong collaboration, strategic planning and campaign execution in partnership with DTC, Amazon, and Wholesale GM teams to support new to brand growth for those lines of business
• Develop, inspire and lead a high performing team, responsible for channel management of key Paid & Non-Paid growth drivers: Paid Social, Paid Search & Shopping, Affiliate, Yelp, TV, Audio, Direct Mail, SEO, Referral as well as exploratory and test channels
• Collaborate on strategy, budgets and influence key marketing teams that directly contribute to new client growth like Brand, PR, Influencer, Organic Social, and CRM to ensure those channels are delivering to growth objectives across all channels
• Identify and implement strategies to improve efficiency and scale like creative, geo targeting, media mix, channel expansion, pricing/promotions, landing page optimizations, AI, etc — with geo and local targeting strategies being a key lever for 4-wall growth
• Build influential relationships to drive execution of strategies with cross functional partners that contribute to growth like Digital & Engineering (landing page optimization, marketing technology); Data Strategy (analytics, measurement and attribution); Creative & Brand (ads, messaging, visuals); Finance (forecasting, modeling, and budget planning)
• Evaluate and manage media budget allocation across channels, products and campaigns, with intentional investment weighting toward 4-wall growth channels (geo-targeted paid media, Direct Mail, Audio etc) balanced against DTC efficiency targets — ensuring optimal performance and ROI in partnership with channel leads
• Manage and maximize impact of external relationships like 3rd party vendors, marketing agencies and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating contracts
• Create and present informative executive-level weekly, monthly and quarterly write-ups/presentations that capture growth trends, actionable insights and performance to plan
• Own monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets, and forecasting/modeling.
• Maintain pulse on and evaluate growth marketing trends, tools and competitive insights to ensure we're leaders in our growth marketing strategy, with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing

Qualifications:

• Bachelor's Degree
• 8 years+ experience in growth, acquisition and/or performance marketing; with at least 3 years managing a team of 2 or more marketers
• Experience with managing and scaling acquisition cost effectively in-house, with multi-million dollar annual budgets
• Experience with marketing channels including Meta, Google, Affiliate. Upper funnel media experience strongly preferred, particularly channels that drive in-location traffic: TV, OTT, Direct Mail, OOH & Podcast/Audio
• Experience with non-paid channels like SEO and Referral
• Experience in omni-channel business with 4-wall (retail and/or service) and direct to consumer required; wholesale and Amazon experience are a plus.
• Well versed in analytics, attribution and measurement to measure impact of marketing in an omni-channel business, including offline attribution and in-store visit measurement
• Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively with a willingness and desire to 'roll up your sleeves'
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Analytically minded with ability to translate data into actionable insights
• Excellent communication skills with ability to work effectively across departments and teams
• Bonus industry experience: Multi-location fitness, beauty or wellness business; D2C turned omni-channel business; Subscription or membership driven business