TikTok Shop Manager

We are a family-owned consumer-products company that designs, develops, markets and distributes products that solve everyday problems. Our products are sold directly to consumers through e-commerce and social-commerce platforms as well as through major national and global retailers. Our categories include: Home and housewares Cleaning and household products Health and beauty Pet products Impulse and general merchandise Automotive appearance and accessories THE OPPORTUNITY We are looking for a highly driven, entrepreneurial leader to rebuild and scale TikTok Shop into a meaningful, profitable growth channel. We previously generated significant GMV on TikTok Shop and achieved Gold Star Seller status before intentionally pausing the channel. The account and infrastructure remain in place. Now we want the right person to own what comes next. This is not a traditional social media manager role. It is a hands-on builder, creator and operator role. We have 100+ products across multiple consumer categories. You will decide which products belong in the TikTok ecosystem, create the content that proves the opportunity, build the affiliate and LIVE engines, own Seller Center and channel economics, and ultimately build the team underneath you. WHAT YOU WILL OWN Own TikTok Shop strategy, GMV growth, profitability and the weekly operating cadence for the channel. Select and prioritize products from a portfolio of 100+ SKUs based on TikTok fit, economics, trend relevance, demonstration value and scalability. Personally create TikTok-native commerce content: concepts, hooks, scripts, product demonstrations, voiceovers, UGC-style videos and rapid creative variations. Shoot and edit short-form video and use performance data to determine what to iterate, kill or scale. Build and manage the affiliate/creator engine, including recruitment, outreach, samples, commissions, briefs, activation, retention and creator-level ROI. Build TikTok LIVE into a repeatable selling channel by testing hosts, schedules, products, demonstrations, offers, bundles and formats. Operate directly in TikTok Shop Seller Center across listings, promotions, campaigns, samples, affiliates, pricing, inventory coordination, shop health, analytics and issue resolution. Build the downstream team as the channel earns the right to scale. CONTENT CREATIONIS A CORE PART OF THE JOB Especially at the beginning, you are part of the creative engine — not simply the person managing it. You should be comfortable picking up a product and an iPhone and turning an idea into multiple pieces of testable commerce content quickly. Create scroll-stopping product content that is designed to sell, not simply generate views or followers. Turn product features into demonstrations, comparisons, problem/solution stories, reviews, unboxings and compelling reasons to buy. Test multiple hooks and selling angles without becoming attached to creative that does not perform. Build a library of winning concepts that can be handed to affiliates, creators and future internal team members. Use AIand emerging creative tools where they improve ideation, speed, prototyping or production without losing TikTok-native authenticity. AFFILIATE, CREATOR & LIVE COMMERCE We are not interested in accumulating affiliates for the sake of a large creator count. The objective is a productive creator network that consistently generates GMV. Identify and recruit creators with the audience, style and selling ability to fit priority products. Develop commission, sampling and incentive strategies that balance creator motivation with product economics. Analyze creator content and GMV to identify high-potential relationships and winning creative patterns. Develop LIVE programming from the ground up, including product assortment, offers, hosts, cadence, conversion and GMV per LIVE hour. Personally help run, produce or host early LIVE tests when needed; scale through people and process once the model works. THE BUILDER MINDSET We care about experience, but mindset matters just as much. The right person has grit, curiosity, urgency and a strong bias toward action. You do not need a mature playbook or a large team before you can produce results. You create instead of only coordinating; you are comfortable doing the work yourself before delegating it. You are commercially minded and understand that revenue without healthy economics is not the objective. You are competitive, resourceful and energized by figuring out what works before everyone else does. You move quickly with imperfect information, learn from data and keep testing. You want ownership and are comfortable having GMV and profitability attached to your name. REQUIRED EXPERIENCE & CAPABILITIES Hands-on TikTok Shop and TikTok Shop Seller Center experience. Demonstrated experience creating short-form video content personally; a portfolio of content you created is required. Affiliate/creator recruitment and management experience, including commissions and sampling. Working knowledge of TikTok LIVE commerce and how to test and improve LIVE performance. Ability to interpret commerce metrics and connect content, traffic, conversion, GMV and profitability. Experience in consumer products, e-commerce, social commerce or a multi-SKU environment strongly preferred. Experience personally helping scale meaningful TikTok Shop GMV strongly preferred. You primarily want to build content calendars, manage agencies, report follower growth, coordinate other creators without creating yourself, or wait for a full team before producing results. Those activities may eventually support the channel, but this role starts with doing. 401(K) with employer match medical vision dental life LTD FSA paid time off This is an in-person position based in St. Louis, Missouri, with an office schedule of Monday through Friday. The office closes at 2 p.m. Central Time on Fridays. No relocation assistance is provided. #J-18808-Ljbffr