Account Director
$85k - $135kThe Bliss Group
Job Description
Job Description
Who We Are:
The Bliss Group is a full-service marketing communications firm powered by analytics and audience insights. Founded in 1975, we blend data science with storytelling to connect with people through precision, empathy and purpose. We’re deeply committed to finding, training and empowering professionals who are smart and kind in equal measure.
Position Overview:
The Bliss Group is looking to hire an Account Supervisor or Account Director to join our growing health care practice, including one of our largest and fastest growing client teams as well as disruptors in health care delivery. Our ideal candidate will be a talented client-relationship manager, project driver and teammate. We’re seeking individuals who are adept at finding and telling business-to-business health stories through executive and brand communications, leveraging the integrated marketing and communications toolkit. They’ll be adept at connecting ideas across complex organizations and translating big ideas about the future of health care to B2B, B2C and B2B2C audiences.
Our new teammate will drive executive thought leadership, media relations, and owned content strategies for disruptors in health care delivery, with opportunities to lead accounts focusing the future of digital health care, health equity, behavioral health, and more. They’ll partner with our clients on strategy and story development, execute content creation initiatives, leverage their existing media relationships, and help drive both traditional and digital PR strategies.
The ideal candidate has strong project management skills with both clients and teams, content writing ability, and media relations experience and relationships with national health business and trade media that reach audiences of health payers, employers and brokers, hospital and life sciences executives, government influencers, etc. B2B health care PR/marketing experience is essential. Agency experience is a plus; we are also interested in speaking with candidates who led in-house communications teams and/or agency relationships.
Responsibilities include but are not limited to:
- Serve as the day-to-day support, client liaison and project/team manager for select health care clients, managing both strategy and execution
- Develop and edit content (bylined articles, blog posts, infographics, external marketing collateral and other press materials)
- Assist in the development of long-term, strategic client plans and program recommendations and developing budgets
- Develop media relations strategies, goals, media targets and pitch angles
- Leverage your existing health business media relationships to secure top-tier trade and mainstream visibility
- Serve as information leader on client teams, demonstrating industry and media-driven knowledge that directly and indirectly affects the client
- Manage reporting mechanisms for client and account team
- Coach/mentor junior staff and review their work for accuracy
- May lead or support organic growth and new business initiatives
Qualifications:
- Bachelor’s degree
- 4-6 years public relations/marketing experience in B2B or B2C healthcare. Agency experience preferred but leaders of in-house programs will be considered
- Relevant experience working with one or more of the following: the business of health, hospitals & health systems, health insurance and benefits, health tech, pharmaceutical companies
- Strong media relations skills/experience and established relationships within healthcare
- Exceptional writing skills
- Experience managing complex, large client accounts and matrixed client relationships
- Understanding of digital media role in integrated communication strategies
- Strong presentation skills
- Works and manages effectively within a team, demonstrating coordination, communication and problem-solving
- Thrives in a highly collaborative and fast-paced environment
- Flexible approach; has the ability to change priorities against changing client and team needs
- Ability to grasp complex content
- Intellectual curiosity, a passion for learning about a rapidly evolving industry
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