Senior Co-op Specialist

Co-op Advertising Specialist

Adams MultiMedia is seeking an experienced Co-op Advertising Specialist to help drive co-op advertising revenue growth across our markets.

This role serves as the company's West Coast co-op subject matter expert, partnering closely with local sales teams, advertisers, dealers, brands, and agencies to identify co-op opportunities, secure funding, and maximize revenue. Success in this position comes from helping sales representatives uncover and close more co-op-supported business while building strong relationships with brand partners and co-op program administrators.

The ideal candidate understands the co-op advertising ecosystem from the inside out and can translate complex program requirements into practical sales opportunities. While this role includes a personal sales component, the primary focus is driving co-op revenue through AMM's sales organization.

Co-op Revenue Growth & Sales Support

• Partner with sales representatives to identify, develop, and close co-op advertising opportunities across assigned markets
• Educate and coach sales teams on how to incorporate co-op funding into client conversations and proposals
• Help advertisers, dealers, and local businesses maximize available co-op funding opportunities
• Identify new co-op revenue opportunities and support market expansion efforts
• Collaborate with sales leadership to develop strategies that increase co-op participation and revenue growth
• Present co-op advertising solutions to local businesses, dealer groups, and brand representatives

Training & Sales Enablement

• Serve as the company's West Coast co-op expert and primary resource for sales teams
• Develop and deliver training programs, tools, and resources that improve co-op knowledge and selling effectiveness
• Lead individual and group training sessions for sales representatives across multiple markets
• Simplify complex co-op program requirements into clear, actionable guidance
• Support onboarding and ongoing education related to co-op advertising programs and best practices

Brand & Agency Relationships

• Build and maintain relationships with brand representatives, co-op agencies, and program administrators
• Establish and expand access to co-op programs that create new revenue opportunities
• Serve as a trusted liaison between advertisers, brands, agencies, and internal teams
• Stay informed on changes to co-op programs, funding guidelines, and industry trends

Program Administration & Support

• Coordinate ad approval processes with clients, brands, and internal teams
• Support co-op claims submissions and reimbursement tracking
• Manage portal access and program documentation as needed
• Ensure co-op workflows are completed accurately and efficiently
• Assist with account management and operational support related to co-op programs

Success in This Role

Success will be measured by:

• Growth in co-op-generated revenue across assigned markets
• Increased participation in co-op programs by advertisers and sales teams
• Strong adoption of co-op selling practices among sales representatives
• Development of productive relationships with brands, agencies, and program administrators
• Effective management of co-op approvals, claims, and operational processes

Required

• Deep knowledge of co-op advertising programs, funding structures, and reimbursement processes
• Experience working with co-op programs from the dealer, brand, agency, or media side
• Strong presentation, communication, and relationship-building skills
• Ability to influence and support sales professionals in a consultative environment
• Experience educating, training, or coaching others
• Strong organizational skills and attention to detail
• Ability to manage multiple priorities in a remote work environment

Preferred

• Experience with co-op agencies, co-op connect or other co-op-specific contacts
• Familiarity with co-op portals, approvals, and claims processes
• Background in media, publishing, digital advertising, or marketing services
• Experience supporting distributed sales organizations

Compensation

Competitive base salary plus performance-based incentives tied to revenue growth and business development.

Territory & Travel

This position is remote with a preference for candidates located on the West Coast. Travel to company markets, client meetings, and industry events is expected.

About Adams MultiMedia

Adams MultiMedia is a community media company with more than 130 publications across 20 states. Our national co-op team helps advertisers, brands, and local markets maximize the value of co-op advertising programs across digital and print channels. We are committed to building a best-in-class co-op operation and expanding co-op revenue opportunities throughout our organization.

Adams MultiMedia is an equal opportunity employer.