Assistant Director of Marketing

Overview Do you want to join a mission-driven organization that makes a difference in the U.S. healthcare landscape? Do you have a passion for using your business-oriented marketing skills to help drive innovation and change? The Assistant Director of Marketing is responsible for leading a functional marketing unit within ASTRO’s Marketing and Communications department, with responsibility for numerous projects and programs that support meeting attendance, product engagement, member value and revenue goals. This position develops and guides integrated, data-informed marketing plans across ASTRO events, products, services and initiatives, ensuring that campaigns are audience-focused, measurable, brand-aligned and connected to organizational priorities. Working closely with the Director of Communications, the Assistant Director serves as a proactive, consultative marketing partner to teams across ASTRO, translating business goals into practical marketing strategies, guiding campaign priorities, providing technical and procedural assistance to marketing staff, and strengthening the systems, workflows and reporting needed for consistent execution. This position is expected to bring strategic ideas, recommend solutions, manage execution from concept through closeout, and build trust with internal stakeholders through reliable follow-through, clear communication and measurable results. NOTE: This is a hybrid role, with the expectation of commuting to ASTRO’s Crystal City office two days per week. Responsibilities Marketing Strategy and Planning: Develop and guide integrated marketing strategies for ASTRO meetings, products, services and organizational initiatives, including audience segmentation, positioning, messaging, channel strategy, campaign calendars and measurable goals. Campaign Performance and Optimization: Establish campaign KPIs, monitor performance across channels, assess audience response, analyze conversion trends and recommend adjustments that improve reach, engagement, registration, sales and revenue outcomes. Cross-Functional Partnership: Build trusted working relationships with internal departments, program teams, committees and external partners by clarifying goals, offering strategic recommendations, setting realistic expectations and delivering reliable marketing support. Audience and Market Insight: Gather and apply audience, market, competitor and performance insights to strengthen targeting, improve customer journeys and ensure ASTRO’s marketing approach remains current, relevant and responsive to member and customer needs. Team and Workflow Guidance: Provide guidance, coaching and day-to-day direction to marketing staff, contractors or vendors as assigned; support workload planning, project prioritization, timeline management and consistent use of marketing processes and tools. Budget and Resource Support: Execute approved marketing budgets for the ASTRO Annual Meeting, specialty meetings and other products and services; track expenses, coordinate vendor relationships and make budgetary recommendations to support responsible stewardship of marketing resources. Brand, Creative and Content Direction: Ensure marketing materials reflect ASTRO’s brand, voice, style and strategic priorities; partner with design, web, communications and social media colleagues to guide creative direction, content development and campaign deployment. Digital Marketing and Marketing Technology: Support effective use of email marketing, CRM data, marketing automation, web content, retargeting, social media and analytics tools to improve personalization, efficiency, measurement and campaign results. Education/Experience Bachelor’s degree in marketing, communications, business administration or a related field required; equivalent experience may be considered. Nine or more years of progressive marketing experience, including demonstrated responsibility for strategic planning, integrated campaign management, budget execution or recommendations, and performance reporting. Experience marketing conferences, meetings, educational programs, membership products, professional services or other complex offerings to defined audiences. Strong experience with digital marketing practices, including email marketing, marketing automation, CRM data, audience segmentation, A/B testing, retargeting, web content, social media and analytics. Knowledge, Skills, and Abilities Strong strategic thinking and analytical skills, with the ability to translate business goals, market insights and performance data into actionable marketing recommendations. Demonstrated ability to operate with initiative, sound judgment and accountability, including identifying opportunities, recommending solutions and moving work forward without waiting for step-by-step direction. Excellent promotional writing, editing and message-development skills for print, digital, web, email and social media channels. Advanced project management skills and a strong project management mindset, with the ability to lead complex marketing initiatives from inception through planning, execution, measurement and closeout while managing deadlines, stakeholders, budgets and deliverables. Strong leadership, collaboration and presentation skills, including the ability to influence cross-functional partners and communicate marketing strategy and results to senior staff. Ability to provide day-to-day direction, coaching and workload guidance to marketing staff, contractors or vendors, including setting priorities, clarifying expectations and supporting accountability for deliverables. Desired Qualifications Master’s degree in marketing, business administration, communications or a related field. Formal supervisory or team-lead experience, including direct supervision, coaching staff, managing workloads or overseeing vendors and contractors. Experience with workflow and task management platforms such as Asana, Jira, Trello or similar systems. Project Management Professional (PMP) certification or comparable formal project management training strongly preferred. Experience with enterprise-level marketing automation, CRM, association management, analytics or web content management platforms. Digital marketing certifications (PCM, Google, HubSpot, LinkedIn, or Salesforce/Marketing Cloud, etc.) Previous experience marketing medical, scientific, health care, association, CME or professional education programs. Working Conditions Open cubicle general office environment in Arlington, VA (Crystal City) with telecommuting opportunities. Travel required approximately 5-7% of the time. Benefits Flexible work arrangements including telework up to 3 days/week Medical, dental and vision insurance, majority company paid 401K with immediate company contribution 23 days of Paid Time Off annually 13 Paid Holidays Student loan repayment assistance + tuition reimbursement Employer paid short and long term disability insurance and more Website: To apply, submit cover letter, salary requirements and resume by clicking: Please see our website for application information. We are an equal opportunity employer. #J-18808-Ljbffr Kentucky Society of Association Executives