Sales Manager

Lead the Future of Construction Technology SITECH NorCal is looking for an experienced, strategic Sales Manager to lead the growth and performance of our construction technology business. This is an opportunity to shape the direction of a dynamic sales organization, develop a high-performing team, strengthen strategic manufacturer partnerships, and help customers leverage technology to build more efficiently and productively. The Sales Manager will have broad responsibility for the strategy, growth, profitability, and development of the SITECH sales organization . This includes leading annual business planning, expanding market presence, developing customer relationships, managing key manufacturer partnerships, and driving strong financial performance. If you are a proven sales leader who understands the construction and heavy equipment industries and is excited about the role technology plays in the future of construction, this position offers an opportunity to make a significant impact. What You'll Do Develop and execute strategic initiatives that achieve annual revenue, profitability, market share, and customer acquisition goals. Lead the development and execution of annual business plans and growth strategies for SITECH's technology solutions portfolio. Identify emerging technologies, market opportunities, competitive trends, and customer needs to help shape long-term growth strategies. Analyze territory performance, product mix, market penetration, and resource utilization to identify opportunities and improve business results. Expand SITECH's presence in construction technology and related markets. Lead, coach, mentor, and develop the SITECH sales team to achieve individual and organizational goals. Establish clear performance expectations and hold team members accountable for business plan execution, customer acquisition, revenue growth, and overall sales performance. Foster a culture built on accountability, customer focus, collaboration, innovation, and continuous improvement . Design, manage, and administer sales compensation and commission programs in partnership with Human Resources. Build Strategic Customer & Manufacturer Relationships Develop and maintain strong relationships with key customers, industry leaders, manufacturers, and strategic partners. Create customer engagement strategies and determine the appropriate level of executive involvement for strategic accounts. Partner closely with OEMs and technology providers to strengthen relationships and drive strategic growth initiatives. Negotiate special pricing, terms, and programs with manufacturer representatives to maximize competitiveness and profitability. Provide accurate sales, rental, and inventory forecasts to represented manufacturers. Own Business & Financial Performance Maintain full P&L responsibility for the SITECH sales department. Manage departmental expenses and operating costs while balancing profitability with sustainable growth. Lead the sales organization in achieving market share, profitability, and inventory-turn objectives. Oversee inventory asset management, inventory turns, and Return on Assets (ROA) performance. Partner with Credit and Finance teams to accelerate funding processes and improve Accounts Receivable performance. Ensure compliance with company policies, financial controls, and operational standards. Partner closely with sales leadership within Peterson's Earthmoving business unit to align sales and rental strategies, attract new customers, and expand market reach. Support initiatives that enhance the customer experience, improve operational efficiency, and strengthen market penetration. Represent SITECH and Peterson with customers, manufacturers, industry partners, and other key stakeholders. What You'll Bring Required Qualifications Bachelor's degree from a fully accredited college or university in Business, Marketing, Engineering, Construction Management, or a closely related field, plus at least 10 years of directly related sales experience in construction technology for earthmoving/heavy equipment ; or an equivalent combination of education and experience. At least 5 years of experience leading and developing high-performing sales teams . Demonstrated experience managing a department or business with significant revenue and profitability responsibility. Proven track record of strategic business growth and year-over-year revenue expansion. Experience developing and executing annual business plans and sales strategies. Valid driver's license and satisfactory driving record. Preferred Qualifications Experience with one or more of the following is highly valued: Construction technology solutions, including: Reality capture Surveying and positioning technologies Marine construction contractors and projects. Major OEMs and technology manufacturers such as Caterpillar, Trimble, or similar organizations . Why This Opportunity? As Sales Manager, you'll have the opportunity to lead a team, influence business strategy, build industry partnerships, and help shape how customers use technology to transform the way they build . You'll work at the intersection of construction, heavy equipment, and rapidly evolving technology — with the leadership responsibility and business ownership to turn market opportunities into measurable results. This position can be based at either our Aurora, Oregon or San Leandro, California location and requires travel of up to 50% to support customers, vendors, SITECH locations, and other business needs. #J-18808-Ljbffr