Regional Brand Activation Manager

Overview Essity is a global leader in health and hygiene with corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company committed to breaking barriers to well-being, with innovative brands in Professional Hygiene, Consumer Goods, and Health & Medical Solutions. Working at Essity is a chance to directly make the world a healthier, more hygienic, and safer place through impactful innovations and sustainable solutions. About The Role Essity North America is looking for an experienced Brand Activation Manager who is responsible for executing the brand activation strategy and ensuring consistent and impactful brand initiatives across North America to increase Tork brand awareness, distinctiveness, and superiority. The ideal candidate should live in the Philadelphia, PA or Appleton, WI area. What You Will Do Own the strategy, execution, and performance reporting of regional activation plans for HoReCa and Industry campaigns in the U.S. and Canada. Work closely with the regional PR and trade media agency to execute campaigns effectively, track performance, and capture learnings to improve future activations. Drive a consistent social media presence for Tork across the region, supporting the advocacy program to expand reach and engagement. Shape and steward A&P investment strategy, allocating resources to the highest-impact initiatives, tracking performance against KPIs, and optimizing spend to deliver against Brand team objectives. Collaborate closely with customer marketing and sales teams to deliver strong end-customer experiences at brand lead events, incorporating post-event feedback and insights to enhance future activations. Build strong relationships with prioritized industry associations and key opinion leaders, supporting brand visibility, credibility, and trust gathering insights to inform ongoing activations. Who You Are Strategic thinker with a collaborative spirit, capable of developing and executing comprehensive activation plans that align with long-term goals. Excellent communication skills to manage relationships with regional PR and trade media agencies and oversee local communications and social media presence. Keen eye for detail to ensure campaign materials are delivered and activated consistently with brand guidelines. Customer-focused and curious, always seeking new ways to enhance brand activation tactics that are highly engaging and drive the Tork brand. What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Compensation and Benefits Competitive annual salary + annual incentive bonus + benefits. Pay offered may vary depending on knowledge, skills, and experience. You will be eligible for the following benefits: United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401(k) with employer match and annual employer base contribution Company paid Basic Life, AD&D, short-term and long-term disability insurance Employee Assistance Program PTO offering with Paid Holidays Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance Employee discounts program Scholarship program for children of Essity employees Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together | Innovation | Sustainable Working Life | Competitive Total Rewards Additional Information The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. If you require reasonable accommodation as part of the application process please contact View email address on click.appcast.io. Together, we are improving lives, every day. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. Application End Date: [Not specified] | Job Requisition ID: Essity262831 #J-18808-Ljbffr