Market Development Coordinator

Market Development Coordinator

Job Category: Sales Requisition Number: MARKE001328

Full-Time On-site Wisconsin Appleton, WI 54915, USA

Key Responsibilities

Training & Professional Development

Participate in a structured sales training program covering packaging solutions, sales techniques, market analysis, and CRM systems.

Develop a strong understanding of the flexible packaging industry, customer applications, and manufacturing processes.

Learn consultative selling strategies and customer relationship management best practices.

Business Development & Lead Generation

Identify, research, and qualify prospective customers through outbound outreach, networking, and market research.

Generate and develop sales opportunities within targeted market segments.

Build and maintain a pipeline of qualified prospects.

Customer Engagement

Assist with customer communications, product inquiries, and quote preparation.

Support account development activities and relationship-building initiatives.

Participate in customer visits and presentations alongside experienced sales professionals.

Sales & Marketing Support

Attend trade shows, customer meetings, and industry events.

Collaborate with internal teams including customer service, operations, graphics, and production to support customer needs.

Maintain accurate records of sales activities and opportunities within the CRM system.

Market Intelligence

Monitor industry trends, customer needs, and competitive activity.

Identify emerging markets and growth opportunities.

Share insights and recommendations with the sales team.

Performance & Accountability

Achieve established activity metrics, including prospecting calls, meetings scheduled, and lead generation goals.

Demonstrate continuous improvement throughout the training program.

Qualifications

Education

Bachelor's degree is preferred in Packaging Science, Food Science, Agriculture, Agribusiness, Business, Marketing, Supply Chain Management, Communications, or related field.

Recent graduates are encouraged to apply.

Experience

0–2 years of professional experience.

Internship, leadership, customer service, or sales experience is a plus.

Strong interest in pursuing a career in B2B sales.

Skills & Attributes

Excellent verbal and written communication skills.

Strong interpersonal and relationship-building abilities.

Highly motivated, competitive, and goal-oriented.

Self-starter with a willingness to learn and adapt.

Strong organizational and time-management skills.

Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).

Additional Requirements

Valid driver's license and acceptable driving record.

Ability to travel up to 50%.

Why Join Flair Packaging?

Career Growth

Structured sales training and development program.

Clear advancement path into a Market Coordinator, Account Manager, or Sales Representative role.

Exposure to senior leadership and experienced industry professionals.

Professional Development

Ongoing mentorship and coaching.

Hands-on experience with customers and industry-leading packaging solutions.

Opportunity to build a long-term career in a growing industry.

Benefits

Competitive salary.

Health, dental, and vision insurance.

401(k) with company participation.

Paid time off and holidays.

Travel and professional development opportunities.