Insights Director

Job Description

Key Responsibilities

• To understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs)
• Includes taking the time to develop a deeper understanding of the clients' categories and key competitors
• Lead the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines)
• Willingness to get their 'hands dirty' with nitty-gritty of research process, if necessary, including screeners, questionnaire design, scripting surveys, etc.
• Managing / directing projects from start to finish including close collaboration with PM/fieldwork department
• Writing and presenting strategic reports of findings in PowerPoint
• Assisting with (and eventually leading) debrief presentations
• Develop (or learn how to develop) client relationships outside of individual studies to grow revenue

The Ideal Candidate has the following Skills, Experience, and Attributes

• 8+ years of experience in a top research consultancy, or as a brand strategist in an ad agency, consultancy or market research environment, ideally with CPG/FMCG clients and/or shopper/packaging/ NPD/ retail research
• BA/BS in related field
• Experience with quantitative and qualitative analysis
• Proven ability to take responsibility, think analytically, and communicate clearly
• Understanding of questionnaire design and creation
• Knowledge and interest in new-tech and digital research solutions essential
• Strong writing and analytical ability - knowing how to convert data and analysis into stories
• Written and oral communication - used to correspond clearly and concisely with clients, outside vendors, and internal departments
• Creating instruction materials for our internal and external field partners
• Attending client briefings and debriefs
• Good understanding of quantitative metrics and experience in combined qual-quant projects execution and analysis preferred
• Strong experience in qualitative consumer research
• IT skills focusing on Word, Excel and PowerPoint, video editing is a plus
• Must be able to work independently, yet be comfortable asking questions

In order to comply with US Federal Government requirements, the successful candidate must be a US Citizen.

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!


In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $125,000 to $135,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.


What's in it for you:


At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.


To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US


Why Work at Ipsos | CA


Commitment to Diversity


Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.


We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.


Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

#LI-TL1 #LI-Hybrid

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About the Team

The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.