Marketing Associate V
$74 - $76 per hourIconma Portal
Our Client an Internet Content & Information company is looking for a Marketing Associate V for their Menlo Park CA location.
Responsibilities:- Build and optimize multi-step automation journeys in SFMC using Journey Builder Automation Studio Email Studio Content Builder and ABM tools like Demandbase/6sense
- Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript SSJS).
- Leverage knack for audience creation logic setup and governance across multiple channels.
- Manage and deploy Splash pages for webinars events and landing page experiences.
- Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
- Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
- Use SQL for audience segmentation data extensions and performance analysis within SFMC and external data environments.
- Partner with teams using tools like Highspot for content upload & measurement attribution and reporting ensuring performance insights are integrated into future campaigns.
- Coordinate with cross-functional partners (MarTech Analytics Creative) to manage timelines requirements and technical delivery.
- Ensure compliance with data governance tagging standards and campaign QA best practices.
- 8 plus years of hands-on experience in SFMC with deep knowledge of Journey Builder ABM tools like Demandbase AMPscript SQL and cross-channel campaign execution.
- Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
- Proficiency with Knack including logic structuring and audience governance.
- Experience with Event tools like Splash or Rainfocus Zoom and dynamic content tools like Movable Ink and highspot.
- Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
- Excellent organizational and technical project management skills with the ability to work in a fast-paced detail-heavy environment.
- Self-starter mindset with a strong bias for execution and continuous optimization.
- Preferred Qualifications:
- Experience with business messaging platforms like WhatsApp Business API and integration of chat automation into broader marketing workflows.
- Familiarity with campaign analytics tagging strategy and funnel conversion metrics.
- Comfortable operating within a high-performing fast-moving growth marketing team.
- Join our nimble passionate Automation & Delivery team and help build the future of business messaging and marketing automationwhere data creativity and precision execution come together to power the customer journey
- Excellent growth and advancement opportunities
Required Experience:
IC
Vacancy posted 6 days ago
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