E-Commerce Manager

Join Us At San Diego Wave Fútbol Club

San Diego Wave Fútbol Club is on a mission to build a world class home for players and fans. We are seeking a dynamic, forward-thinking individual to join our mission to share our story, win championships, increase, and delight our fans. We're making memories and engaging our community through this beautiful game. The E-Commerce Manager will oversee all aspects of San Diego Wave FC's online shopping, mobile app, and official website operations, focusing on creating exceptional user experiences across sandiegowavefc.com, sandiegowavefc.store, and San Diego Wave FC mobile app. This role will develop and execute e-commerce strategies, optimize journeys, create custom landing pages and splash screens, maintain and upkeep all platforms with relevant news and products, and drive revenue through integrated campaigns and promotional efforts. The ideal candidate is a highly organized self-starter with a thorough understanding of online platforms and customer UX/UI, and a proven track record of managing complex digital projects in a fast-paced environment. This is a full-time role based in San Diego, California. Depending on education, skill set, and experience, the annual base salary range is $80,000-90,000.

Role Responsibilities

E-Commerce & Website

• Take the lead on all changes and additions to sandiegowavefc.com, working hands-on in WordPress with projects including, but not limited to, site design, page builds, content updates, editorial content, plugin/theme management, and troubleshooting.
• Own the user experience across both sandiegowavefc.com (WordPress) and the Shopify store, ensuring a consistent, high-quality experience as fans move between the two.
• Develop and execute the e-commerce strategy aligned with overall business goals to drive online revenue and enhance customer satisfaction.
• Own and execute San Diego Wave FC's e-commerce roadmap, prioritizing initiatives to improve on-site experiences and drive revenue.
• Oversee day-to-day operations of the online store, ensuring an optimized user experience, accurate product information, and seamless checkout processes.
• Manage site navigation, product creation, and merchandising to deliver a best-in-class product experience.
• Oversee daily site maintenance across sandiegowavefc.com and the Shopify store, ensuring a smooth, frustration-free customer experience with attention to quality assurance.
• Implement processes to improve web production tasks, including product activation, promotions/sales, on-site search maintenance, and marketing content updates.
• Ensure seamless integration and consistent look/feel between the WordPress site and Shopify store for a unified digital presence.
• Serve as the primary point of contact for any outside web development support, as needed, to supplement in-house WordPress and Shopify work.
• Coordinate with ticketing operations and the Marketing Director to ensure proper tracking and seamless linking to Ticketmaster for ticket purchases.
• Develop web and app strategies for home matchdays, prioritizing key information, storytelling, and promotions into a unique and engaging experience.
• Ensure platforms meet accessibility, privacy, and security standards, partnering with legal and IT teams as needed.

Wave FC App

• Serve as the primary internal point of contact with Fan Reach (the app's third-party developer) for ongoing app upkeep and support.
• Own push notification strategy and execution, balancing fan engagement with notification fatigue.
• Coordinate with Fan Reach on bug reports; logging issues, communicating priority, and validating fixes.
• Keep app content current and aligned with website and store promotions, campaigns, and product launches.

Website, Store & Marketing Strategy

• Use web analytics, customer insights, industry trends, and customer service feedback to inform future iterations of the website and store experience.
• Monitor performance metrics including traffic, conversion rates, sales, bounce rate, time on site and provide actionable insights to inform marketing campaigns.
• Oversee implementation of marketing content, product launches, and site promotions across these platforms.
• Develop and execute promotional campaigns spanning web and store, including seasonal sales, exclusive product launches, and team-specific merchandise (e.g., jersey launches).
• Stay current on industry trends, tools, and technologies related to UX/UI and e-commerce optimization.
• Lead the implementation of key website initiatives and other high-impact projects to enhance user experience and revenue generation.

Cross-Functional Collaboration

• Collaborate with merchandise, sales, partnerships, and marketing teams to align digital initiatives with broader organizational campaigns and promotions.
• Establish cross-functional partnerships with Marketing, Merchandise, and Brand and Content teams to ensure cohesive storytelling and alignment across platforms.
• Act as a brand stakeholder for internal business tool improvements and operational communications.

Qualified?

• 5+ years of experience in e-commerce and website management, preferably in sports, entertainment, or retail.
• 4+ years of experience working with Shopify, including app integration and management as well as theme design, with a proven track record of driving results.
• Working knowledge of WordPress fundamentals (page building, content updates, plugin/theme basics) and comfort taking the lead on hands-on site changes without relying on outside developers for routine work.
• Experience coordinating with a third-party app development vendor on ongoing maintenance, push notifications, and bug resolution (not app development or coding).
• Proficiency in e-commerce platforms (e.g., Shopify, Salesforce) and CMS tools (e.g., WordPress).
• Strong understanding of SEO, SEM, and analytics tools (e.g., Google Analytics).
• Knowledge and experience with web-based product, content, and catalog management systems.
• Successful track record in e-commerce project management and leading day-to-day operations in a fast-paced environment.
• Excellent oral and written communication and presentation skills.
• Strong collaboration skills, with the ability to work cross-functionally in a team environment.

If you meet the above qualifications and are ready to take on the challenge of leading our professional soccer club to success, we want to hear from you. Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for the position.

Our people are our club. We believe different backgrounds and experiences bring new ideas and perspectives. We encourage talented candidates from underrepresented and underserved backgrounds to apply. We're excited to welcome new members of our team who share our passion. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.