BASE SALES MANAGER

Job Description

Job Description

Position Overview

Base Sales Managers are responsible for sales, distribution, and merchandising of products in military commissary and exchange outlets in their assigned territory with a primary goal of increasing sales. 

Position Overview

• Maximize sales growth by securing product distribution, optimizing shelf placement, and driving promotional performance.
• Partner with stores to ensure top-tier merchandising—prime displays, correct pricing, and standout placement.
• Collaborate with store teams, Business Managers, and clients to align strategy, solve problems, and elevate results.
• Use digital tools and reporting to track performance, manage product flow, and drive smarter decisions.
• Assist with or participate in civilian retail coverage as needed to support company-wide sales initiatives.
• Recruit, train, and oversee a team of independent contractors, ensuring field execution meets high standards.
• Perform other duties as assigned to support overall team and business success.

Core Competencies

1. Adaptability – Responds effectively to changing priorities, environments, and business needs. Adjusts approach quickly while maintaining productivity and quality.

1. Communication – Conveys information clearly and effectively in written, verbal, and presentation formats. Listens actively and adapts messaging to the audience.

1. Dependability – Consistently meets commitments, follows through on responsibilities, and maintains reliability in attendance, deadlines, and work quality.

1. Ethics & Integrity - Demonstrates honesty, professionalism, and accountability in all actions and decisions. Upholds company values, follows policies and regulations, protects confidential information, and acts with fairness and transparency even when under pressure.

1. Initiative – Proactively identifies opportunities, takes ownership of work, and follows through to completion without waiting for direction.

1. Planning & Organizing – Structures work effectively, anticipates resource needs, sequences tasks logically, and manages time efficiently.

1. Sense of Urgency – Prioritizes work appropriately, meets deadlines, and maintains momentum to achieve timely results without sacrificing quality.

1. Interpersonal Effectiveness – Builds strong working relationships, demonstrates emotional awareness, adapts communication style, and earns trust.

1. Organization & Time Management - Maintains structured workflows, manages competing priorities effectively, keeps materials and information organized, and meets deadlines consistently.

1. Results Orientation – Sets clear goals, maintains focus on outcomes, and delivers measurable results aligned with organizational priorities.

Qualifications and Requirements

• Experience in grocery sales or retail (military resale knowledge a big plus!).
• Aptitude for relationship-building and clear, confident communication.
• Analytical skills paired with tech savvy—proficiency in Microsoft Office and mobile apps.
• Motivation to succeed and a service mindset that puts mission first.
• High School Diploma/GED required, Associate’s or Bachelor’s preferred.
• At least 2 years of outside sales or territory management experience.
• Valid driver’s license and flexibility for overnight travel.

Schedule

• The nature of this role requires flexibility, including early mornings, late evenings, and occasional extended hours to meet customer and business needs.  Base Managers are empowered to manage their schedules, accordingly, ensuring both strong territory performance and effective use of their time.  
• Reliable attendance is an essential function of this position.

Physical Demands

• Walking & Standing: Prolonged periods walking sales floors and standing while reviewing shelves, resets, and displays.
• Lifting & Carrying: Ability to lift and move product cases, POS materials, or display components (commonly up to 25–40 lbs).
• Reaching & Bending: Frequent reaching, bending, kneeling, and stretching to access lower or upper shelves during shelf checks and merchandising.
• Display Setup: Physically building, adjusting, or replenishing promotional displays and secondary placements.
• Product Handling: Handling cases of product when filling shelves, correcting out-of-stocks, or assisting with merchandising.
• Use of Mobile Technology: Regular use of handheld devices, tablets, or smartphones for reporting, photos, and store audits.
• Visual Inspection: Ability to visually inspect shelf conditions, planogram compliance, price tags, and promotional signage.
• Working in Stockrooms: Entering backrooms, coolers, or freezers when verifying inventory or checking shipments. Must be able to work in cold storage areas for extended periods of time

Disclaimer - Job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

S & K Sales Co. is an equal opportunity employer. Our company does not discriminate against any employee or applicant for employment because of race, religion, sex, national origin, age, genetic information, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws.