Growth Marketer

SUMMARY:

Jordan’s Skinny Mixes is seeking a hands-on Growth Marketer to further accelerate revenue growth across our direct-to-consumer ecosystem. This role is responsible for improving how we acquire, convert, retain, and grow customers across SkinnyMixes.com and our digital marketing channels. The ideal candidate is a digital native who understands ecommerce, customer journeys, AI-enabled marketing workflows, testing, analytics, and the pace required to win in DTC. They are highly analytical, action-oriented, and comfortable moving quickly from insight to execution. They can build testing plans quickly, prioritize the highest-impact opportunities, launch experiments, read the results, and turn learnings into better customer experiences and stronger business outcomes. This person will play a critical role in driving acquisition and retention, optimizing the DTC site experience, improving paid media funnels, and identifying growth opportunities across the customer journey. Success in this role requires strong performance marketing judgment, ecommerce fluency, a test-and-learn mindset, and cross-functional collaboration.

WHY WORK HERE:

Competitive salary, annual bonus based on performance, and comprehensive benefits package (medical, dental, vision, life & disability insurance, pet insurance, tuition reimbursement, paid Parental Leave, paid wellness initiative, 401(k) with up to 4% company match, and unlimited flexible PTO). Ample opportunities for growth and professional development. Entrepreneurial, innovative culture; ability to see your ideas be applied & implemented quickly. Positive and dynamic culture that rewards team members who live our core values with gift cards, swag, and/or recognition.

PRINCIPAL DUTIES:

Drive efficient customer acquisition, retention, and revenue growth across the DTC ecosystem, with a focus on SkinnyMixes.com, paid media funnels, lifecycle marketing, and onsite conversion. Own day-to-day execution, optimization, and performance analysis across key growth channels. Build and manage rapid testing plans across acquisition, conversion, retention, creative, offers, landing pages, product discovery, and lifecycle touchpoints. Translate business goals into prioritized growth initiatives, clear hypotheses, testing roadmaps, and measurable success metrics. Use performance data, customer behavior, platform insights, and ecommerce analytics to identify opportunities, diagnose friction, and recommend action. Partner with creative teams to develop and test paid media concepts, hooks, messaging, formats, landing pages, and promotional angles that improve CTR, CVR, CAC, ROAS, MER, and LTV. Optimize paid media funnels from first impression through conversion, including audience strategy, creative performance, landing page quality, offer testing, budget pacing, and post-click experience. Improve the DTC site experience through conversion rate optimization, merchandising enhancements, navigation improvements, PDP and collection page testing, landing page development, onsite search, and promotional setup. Partner with retention and creative teams to execute email and SMS campaigns Support SEO growth through keyword research, on-page optimization, content recommendations, technical SEO collaboration, and ongoing performance monitoring. Use AI tools to accelerate analysis, ideation, reporting, workflow automation, content generation, campaign planning, testing velocity, personalization, and decision-making across the marketing function. Leverage AI for marketing creative workflows by helping generate briefs, concepts, copy variations, testing angles, audience messaging, image prompts, and faster feedback loops for campaign iteration. Utilize AI to create data and analytics workflows, using tools to structure data, surface insights, identify anomalies, summarize performance trends, support forecasting, and improve reporting speed and clarity. Apply AI to technical and operational workflows by using no-code, low-code, or coding-assisted tools to streamline repetitive work, QA campaign setups, organize experiments, automate recurring tasks, and improve team efficiency. Build recurring reports and dashboards that clearly communicate performance, insights, testing results, and recommended next actions to leadership and cross-functional teams. Stay current on emerging DTC trends, platform changes, AI marketing tools, attribution updates, ecommerce best practices, and evolving consumer behavior.

ESSENTIAL SKILLS AND EXPERIENCE:

3-5 years of experience in growth marketing, performance marketing, digital marketing, ecommerce marketing, or DTC marketing, preferably within a consumer brand. Hands-on experience managing or materially supporting paid media campaigns across platforms such as Meta, Google, TikTok, Pinterest, affiliate, display, or similar channels. Strong understanding of direct-to-consumer growth levers Proven ability to create and execute testing plans quickly, including hypotheses, test design, prioritization, measurement plans, results analysis, and next-step recommendations. Demonstrated ability to use AI tools across data analysis, creative development, coding support, research, reporting, workflow automation, and marketing execution to drive faster execution and better business outcomes. Experience using AI to accelerate analysis, generate insights, support reporting, improve creative iteration, streamline workflows, and increase testing velocity. Strong analytical skills with experience using Google Analytics, platform reporting, ecommerce reporting, dashboards, and spreadsheet-based analysis to evaluate performance and identify opportunities. Familiarity with ecommerce platforms such as Shopify and related tools used for merchandising, testing, analytics, landing pages, campaign tracking, onsite optimization, and customer experience improvements. Experience with email and/or SMS marketing platforms and an understanding of segmentation, campaign strategy, lifecycle flows, automations, and revenue-driving retention programs. Experience supporting or executing SEO initiatives including keyword research, on-page optimization, content coordination, technical collaboration, and performance tracking. Ability to manage multiple projects and priorities in a fast-paced environment while maintaining strong attention to detail. Excellent verbal and written communication skills with the ability to clearly present insights, recommendations, results, and tradeoffs. Strong problem-solving skills, intellectual curiosity, and a proactive test-and-learn mindset. Bachelor’s degree in marketing, business, communications, analytics, or a related field, or equivalent relevant work experience.

NICE TO HAVES:

Experience working in consumer-packaged goods, food and beverage, wellness, beauty, or other high-growth consumer categories. Experience with A/B testing tools, landing page builders, heatmapping tools, customer journey analytics platforms, personalization tools, or onsite search and merchandising tools. Familiarity with attribution tools, incrementality testing, holdout testing, or other measurement approaches. Basic working knowledge of HTML, CSS, JavaScript, SQL, regex, or other technical skills that support faster testing, troubleshooting, QA, and experimentation. Experience in a high-growth, entrepreneurial, or private equity-backed environment. STATUS: Full-time, exempt

LOCATION:

Our ideal candidate is located in Clearwater, Florida and can work on a hybrid schedule. This position is also available to remote employees; however, we are not accepting candidates in California, Colorado, District of Columbia, New York, and Washington at this time.

DISCLAIMER:

These responsibilities/skills are generalized for this role and may not be the only items this role performs.

ABOUT US:

• Jordan’s Skinny Mixes offers the widest variety of low- and no-sugar enhancers to create delicious drinks and desserts that elevate everyday routines. In 2009, Jordan Engelhardt noticed that liquor store shelves were packed with cocktail mixers loaded with sugar and empty calories. Determined to give her favorite cocktail recipes a healthier makeover, she grabbed some limes and got to work, knowing others would appreciate a delicious yet better-for-you cocktail option. Jordan’s Skinny Mixes aims to elevate life’s daily rituals, without sacrificing fun or flavor, offering a range of sugar-free products including Coffee Syrups, Water Enhancing Syrups, Cocktail Mixes, on-the-go Flavor Bursts and Sauces for enjoyment from morning till night. Jordan’s Skinny Mixes is available across mass and grocery retailers, Amazon and SkinnyMixes.com.*
• Skinny Mixes has experienced rapid growth across its product lines and distribution channels, which include e-commerce, traditional retail, club/mass, and alternative retail. The Company has a strong track record of growth in e-commerce and continues to expand its footprint in leading brick and mortar retailers. New Skinny Mixes, LLC is an independently operated portfolio company of Palladium Equity Partners. To learn more, please visit SkinnyMixes.com and follow @skinnymixes on TikTok, Instagram and LinkedIn*
• Jordan\'s Skinny Mixes is proud to be an Equal Opportunity Employer. All applicants will receive consideration for employment, as Jordan\'s Skinny Mixes does not discriminate against an individual because of their race, color, religion, gender, sex (including same sex, gender identity, and sexual orientation), pregnancy, parental status, marital status, national origin or ancestry, age, physical or mental disability, sickle cell trait, genetic information and testing (including family medical history), AIDS/HIV status, source of income, political affiliation, military service, other non-merit based factor, or any other characteristic protected under applicable federal, state or local law.*

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