Business Development Representative - SMB
ChiroHD
About ChiroHD
We're not just another SaaS company. We're chiropractors and software veterans who got tired of watching practices struggle with clunky, outdated systems. So we built something better.
ChiroHD is the cloud-based practice management platform that actually gets chiropractic. Scheduling, EHR, billing, patient communication — everything a modern practice needs, built specifically for how chiropractors actually work. No more trying to force-fit horizontal software into your vertical world.
The momentum is real: $5M ARR, 50-60% win rates, fresh $26M from Mainsail Partners, and thousands of practices that have ditched their legacy systems for ours. We've cracked the code on product-market fit - prepped, proven, and ready for scale.
The Opportunity
As a BDR, you'll own outbound and inbound outreach, qualify leads, run sharp discovery conversations, and book high-quality demos by uncovering real operational pain and urgency, not pitching features. The ideal candidate is confident on the phone, commercially curious, coachable, and accountable, with the ability to think critically, ask hard questions, and clearly articulate business impact. Success is measured by demo quality, pipeline contribution, and rewards the rep for excelling.
You will partner across the organization with maniacally focused people who are eager to disrupt, learn, have fun, and build a platform that makes an incredible impact for its operators. We move fast, hold each other accountable, and operate like business owners, not just salespeople.
This is a high-growth environment where ownership matters. You'll have access to strong leadership, coaching, tools, and proven playbooks — but success here requires personal accountability for your pipeline, process, and outcomes. You'll prospect, build pipeline, run your business, and be fully supported to sharpen your craft and scale your earning potential.
If you want to sharpen your commercial skill set, contribute to a winning culture, and grow inside an organization that rewards execution - this is for you!
What You'll Be Responsible For:
- Prospect and engage chiropractic practice owners, operators, and office managers through outbound calls, email, and LinkedIn
- Qualify inbound and outbound leads against ChiroHD's ICP (practice size, visit volume, growth plans, current software, etc)
- Lead first-touch discovery conversations to uncover operational pain, inefficiencies, and growth constraints
- Create urgency by tying prospect challenges to business impact (time, revenue, staff efficiency, scalability)
- Schedule high-quality demos with clear context, defined success criteria, and confirmed stakeholder involvement
- Collaborate closely with Account Executives to ensure strong handoffs, including detailed notes on pain points, goals, and buying process
- Maintain accurate and disciplined CRM hygiene in HubSpot (activities, fields, notes, stage progression)
- Continuously refine messaging based on call feedback, win/loss insights, and coaching
- Actively contribute to a high-accountability, high-performance sales culture.
- Help scale outbound best practices across the team as ChiroHD grows outbound as a core motion.
Who You Are:
- Experience
- 1-3 years of BDR/SDR experience (SaaS preferred; healthcare/chiro a plus)
- Proven ability to prospect, qualify, and book meetings with business owners or operators
- Experience running discovery conversations
- Comfortable using CRM systems (HubSpot preferred) to document pain points, buying context, and next steps
- Track record of hitting activity and meeting targets in a performance-driven sales culture
- Experience selling value and business outcomes (efficiency, growth, revenue), not just features
- Attributes
- High ownership and accountability: takes responsibility for outcomes, not activity
- Coachable and feedback-driven: applies coaching quickly and improves fast
- Competitive and self-motivated: driven by performance, not supervision
- Clear, confident communicator: comfortable leading conversations with owners and operators
- Professional judgment: knows when to push, when to listen, and how to earn trust
Why ChiroHD?
Impact & Growth
- Vertical SaaS category leader in a wide market.
- PE-backed with $26M in growth capital to scale aggressively.
- Established product-market fit; scaling outbound-led growth engine now.
- High-caliber sales culture focused on coaching, commercial excellence, and real career growth.
- Direct leadership access, no bureaucracy, high visibility.
Culture & Values
- Customer-obsessed team that puts patient care at the center of everything we do
- Low-ego, builder-first environment where the best ideas win
- High-accountability culture with emphasis on ownership and results
- Commitment to work-life balance and professional development
Compensation & Benefits
- Competitive salary
- Comprehensive health, dental, and vision insurance
- Flexible PTO and remote-first culture
Equal Employment Opportunist
ChiroHD is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, religion, sexual orientation, or disability status.
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