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Head OF Marketing

Not Your Mother's

Head Of Marketing & CommercializationThe Head Of Marketing & Commercialization Is The Growth Driver For Not Your Mother's Accountable For Shaping Growth Strategy, Delivering Commercial Results, And Leading The End-To-End Marketing Function.This Leader Owns What We Do To Win: Defining Where To Play, How To Grow, And How To Convert Strategy Into Execution Across Brand, Innovation, And Go-To-Market. Serves As Key Partner To Sales And A Core Member Of The Executive Leadership Team, They Ensure The Business Is Consumer-Led, Performance-Driven, And Commercially Disciplined.In Parallel, This Role Serves As A Strategic Partner To The General Manager, Bringing Forward Insights, Trade-Offs, And Forward-Looking Perspective, But Remains Anchored In Business Ownership And Results Delivery, Not System/Process Ownership.Why You'll Love It Here:At Not Your Mother's Haircare, We Exist To Do Hair Differently. We Create Life-Tested Clean Haircare For Every Strand And Season, Designed To Take On Real Hair Needs, From Volume And Hydration To Frizz Control And Definition, Without Overcomplicating Your Routine.Our Team Moves Fast, Thinks Big, And Isn't Afraid To Challenge The Expected. We Believe The Best Ideas Come From Collaboration, Curiosity, And People Who Bring Fresh Perspectives To The Table. Whether We're Launching Innovation, Building Community, Or Creating Culture-Driving Moments, We Do It With Intention, Creativity, And A Little Bit Of Edge.As We Continue To Grow, We're Looking For A Head Of Marketing & Commercialization To Help Shape What's Next For The Brand. If You're Passionate About Innovation, Energized By Collaboration, And Excited To Make An Impact, You'll Fit Right In. Our Culture Is Rooted In The Values That Guide Everything We Do. We Lead With Love For All By Creating A Workplace Where Individuality Is Celebrated, And Everyone Feels Empowered To Show Up As Themselves. We Encourage Our Team To Make Your Mark By Taking Initiative, Owning Ideas, And Pushing Work Forward With Confidence. And We Continue Shaking Things Up By Embracing Change, Staying Curious, And Never Settling For Ordinary.How You'll Make Your Mark:1. Own Growth Agenda Including Go-To-Marketing & In-Market Performance (Primary Accountability)Set And Deliver The Marketing, Innovation, And Portfolio Strategy For 1 And 3-Year Plans.Define Clear Growth Choices Across Brands, Categories, Channels, And ConsumersDefine Integrated Gtm Strategies Across Omnichannel, And AmazonOwn Business Performance Outcomes Including Share, Revenue, Penetration, And Margin.Balance Top-Line Growth With Margin Expansion.Ensure Decisions Are Grounded In Data, Analytics, And Roi Discipline.Lead In-Year Performance Management, Driving Pivots Based On Data And Insights.Ensure Tight Linkage Between Marketing Investment And Commercial ReturnTranslate Strategy Into Focused, Actionable Plans With Measurable OutcomesPartner Closely With Sales To Deliver Assortment, Pricing, And Retailer-Specific Growth PlansPartner With Finance To Deliver Pricing, Mix, And Growth Strategies2. Lead Portfolio & Innovation StrategyDefine Where To Play And How To Win Across The PortfolioArchitect The Innovation Pipeline And Growth Platforms Aligned To Consumer Needs And Financial GoalsEnsure Disciplined Portfolio Choices, Prioritization, And Resource AllocationContinuously Evolve The Portfolio Based On Performance, White Space, And Competitive Dynamics3. Elevate Brand, Creative & Consumer ExcellenceSet The Standard For Breakthrough Creative And Culturally Relevant StorytellingEnsure All Decisions Are Rooted In Deep Consumer And Market InsightsStrengthen Brand Consistency, Distinctiveness, And Demand CreationLead Integration Across Creative, Cmi, Innovation, And Brand Marketing4. Oversees And Leads Entire Marketing Function Including People DevelopmentAct As The Marketing Anchor Across Sales, Finance, Supply Chain, And Henkel StakeholdersDrive Alignment On Priorities, Trade-Offs, And Execution PlansEnsure Marketing Strategy Is Translated Effectively Into Enterprise Action And Commercial ResultsBuild Marketing Capability And Develop Individuals5. Executive Leadership & Gm PartnershipRepresent Marketing At The Executive Leadership Team LevelLead Cross-Functional Commercial AlignmentProvide The Gm With Forward-Looking Perspective On Risks, Opportunities, And Key DecisionsSupport Executive Readiness For Elt And Henkel Excom EngagementsOperate As A Thought Partner, Not A Program Manager, Focused On Decisions And OutcomesRequirementsEducation And Experience:15+ Years In Marketing, Brand Management, Or General ManagementProven Experience Owning Portfolio Strategy, Innovation, And Gtm ExecutionStrong Cross-Functional Experience With Sales, Finance, And Supply ChainCpg / Beauty / Personal Care Experience PreferredMba PreferredLeadership ProfileCapabilitiesEnterprise-Level Strategic Thinker With Strong Commercial InstinctsProven Ability To Own And Deliver Business Results End-To-EndStrong Cross-Functional Leadership And InfluenceExcellent Decision-Making, Prioritization, And Trade-Off ManagementHighly Effective Executive Communicator And StorytellerData-Driven With Strong Financial And Analytical AcumenLeadership StyleOutcome-Oriented And Accountable For PerformanceBrings Clarity, Focus, And Simplicity To ComplexityBalances Creative Ambition With Commercial DisciplineBuilds Trust And Alignment Across FunctionsProactive And Forward-LookingKey Performance IndicatorsMarket Share And Unit Share GrowthRevenue And Gross Margin ExpansionHousehold Penetration Growth And RetentionEffectiveness Of Pricing And Rgm StrategiesInnovation Pipeline Health And Portfolio Mix QualityMarketing Roi And In-Market PerformanceOrganizational Effectiveness And CultureWhy This Role MattersThis Role Is Critical To Accelerating Growth By:Owning Business Outcomes—Not Just Marketing OutputConnecting Consumer Insight To Commercial PerformanceDriving Focused Strategy And Disciplined ExecutionEnabling The Gm To Lead At The Highest Level Without Diluting Operating OwnershipNym Benefits & PerksAt Nym, We Believe In Supporting Your Success—Professionally, Financially, And Personally.Competitive Compensation Designed To Reflect Your Skills And ImpactWork–Life Balance With Pto, Sick Time, 9 Paid Holidays, And 2 Paid Floating HolidaysComprehensive Health Coverage Including Medical, Dental, And Vision For You And Your Family, Plus Company-Paid Short-Term Disability And Life InsuranceFinancial Wellness With Roth And 401(k) Retirement Plans And A 4% Employer MatchPaid Parental Leave Because Family Always Comes FirstProfessional Growth Supported Through Our Professional Development Reimbursement ProgramWellness Perks On-Site Fitness Center And One Pass Select AccessProduct Perks With Access To Exclusive Product DiscountsAnnual Beauty & Wellness Credit To Invest In YourselfVolunteer Time Off So You Can Support The Causes That Matter MostMonthly Networking Lunch Credit To Stay Connected, Inspired, And Engaged

Vacancy posted 2 days ago
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