Web Content Strategist and SEO Writer

Title: Web Content Strategist and SEO Writer

Location: 2701 E Insight Wy, Chandler, AZ 85286

Requirements:

This temporary role provides short-term support for web content strategy, writing, editing, and SEO initiatives. The individual will work closely with the Digital team and key stakeholders to support existing web priorities, create and optimize content, and help move active projects through completion during the assignment.

The ideal candidate combines strong web writing and editing skills with an understanding of content strategy and on-page SEO. They will create clear, engaging, SEO-friendly content that aligns with Insight's brand, business objectives, and audience needs.

The individual will also support landing page development and optimization, including messaging, calls to action, keyword integration, metadata, and overall content structure to help improve user experience, search visibility, and engagement.

WORK PERFORMED

To perform this role successfully, an individual should be able to execute the following responsibilities with minimal ramp-up and effectively manage multiple web content priorities during the temporary assignment.

Essential functions of the role:

• Write, edit, proofread, and optimize web and landing page content.
• Support existing content strategies and web initiatives aligned with business and marketing goals.
• Collaborate with Digital, Marketing, and other stakeholders to develop messaging and calls to action.
• Conduct audience and keyword research to inform content development and optimization.
• Apply on-page SEO best practices, including page titles, meta descriptions, headings, URLs, internal linking, and keyword usage.
• Review existing website content and recommend improvements for clarity, consistency, SEO, and user experience.
• Support landing page strategies for campaigns, solutions, and other business initiatives.
• Help manage multiple content requests and projects while meeting established deadlines.
• Use available web analytics and SEO insights to inform content recommendations.
• Follow established brand voice, content standards, and web governance practices.

KNOWLEDGE, SKILLS, AND ABILITIES

Knowledge:

• Understanding of web content strategy and digital content best practices.
• Strong knowledge of on-page SEO principles.
• Familiarity with keyword research and SEO tools such as Moz, SEMrush, OnCrawl, or similar platforms.
• Understanding of search engine optimization and how content influences organic visibility.
• Familiarity with content management systems.
• Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics.
• Understanding of UX and web writing principles.
• Understanding of brand voice and content governance.

Skills:

• Excellent web writing, editing, and proofreading skills.
• Ability to create clear, concise, compelling, and audience-focused content.
• Ability to optimize web content for search while maintaining readability and brand voice.
• Strong organizational and time-management skills.
• Ability to manage multiple projects and shifting priorities.
• Strong communication and collaboration skills.
• Ability to quickly understand business and technical topics and translate them into accessible web content.

Abilities:

• Quickly ramp up on existing projects, processes, and content priorities.
• Work independently while collaborating effectively with cross-functional stakeholders.
• Balance strategic thinking with hands-on content execution.
• Interpret research, SEO insights, and available performance data to improve content.
• Maintain strong attention to detail and accuracy.
• Prioritize work effectively within a short-term assignment.
• Proactively identify opportunities to improve content quality, consistency, and usability.

MINIMUM REQUIREMENTS

Education and/or Experience

Bachelor's degree in Digital Marketing, Communications, Journalism, English, Marketing, or a related field preferred, along with approximately 1-3 years of relevant web content writing, editing, content strategy, or SEO experience.

An equivalent combination of education, professional experience, and relevant training may also be considered.