Digital Marketing Coordinator

Digital Marketing Coordinator The Brand Leader, Inc. Greenville, South Carolina, United States About this position Discover. Real. Growth. At The Brand Leader®, Discover. Real. Growth. is not just something we deliver to clients. It defines how we build careers. Discover your potential. Create work that shows up in the real world. Grow your skills, your portfolio, and your career. For 27 years, we have built and led national brands across industries. With strategy, creative, digital, photography, and video under one roof, we bring brands full circle from idea to execution. A 2023 Ad Age Best Place to Work and 2022 and 2021 Best Place to Work in SC, we pride ourselves on a family-first atmosphere. Work hard. Play hard. With unlimited vacation, bonuses, healthcare, and a culture recognized by Outside Magazine as a “Best Place to Work,” we’ve built a team that loves what they do and the people they do it with. Location: Remote available, with preference for candidates near Greenville, SC Reports to: Senior Director of Digital Strategy The Opportunity We’re hiring a Digital Marketing Coordinator to partner closely with our creative and strategy teams on multi-channel campaign strategy for our clients. You’ll be hands-on in the planning, execution, and optimization of digital campaigns, working as a true partner in shaping client outcomes. The ideal candidate is detail-oriented, analytical, and energized by getting into the work. Who You Are You turn complex marketing data into clear strategic recommendations. You are detail-oriented, with a strong command of performance metrics and reporting. You communicate well and are comfortable partnering directly with clients and cross-functional teams as a peer. You are comfortable navigating and connecting a broader marketing tech stack beyond the core platforms. You are energized by getting into the work, not just directing it. Core Responsibilities Help to shape multi-channel campaign strategy alongside our creative and strategy teams, from planning through optimization. Work closely with the team to Track platform best practices and industry trends, contributing to strategy conversations across accounts. Execution & Optimization Partner on the setup, testing, and launch of digital marketing campaigns, ensuring quality and consistency across platforms. Both independently and in coordination with the broader team, design and run data-driven testing programs for ads, email, and landing pages to continuously improve KPIs. Measurement & Reporting Own performance reporting, turning KPI data into clear, actionable recommendations for own campaigns. Own conversion tracking setup and maintenance across accounts (Google Tag Manager, pixels, etc.), ensuring clean, reliable data flows into reporting and decision-making. Collaborate with creative, strategy, and account teams to keep execution aligned with client business goals. What We Are Looking For 3+ years of experience in digital marketing roles, with a demonstrated track record of managing campaigns and strategies independently. Proven experience managing paid advertising platforms (Google Ads, Meta Ads, etc.) at scale. Advanced understanding of digital analytics platforms (Google Analytics, HubSpot, etc.), including hands-on conversion tracking. Strong analytical skills, with the ability to turn complex marketing data into clear strategic recommendations. Excellent communication skills and the ability to partner directly with clients and cross-functional teams. Bachelor’s degree in Marketing, Communications, Business, or a similar data-related field; equivalent experience considered. Nice to have: Google Certifications, Meta Certifications, or similar. Medical, dental, vision, and short- & long-term disability insurance Great vacation and benefits package Retirement plan with employer match Team Activities So much more Discover. Real. Growth. At The Brand Leader®, Discover. Real. Growth. is not just something we deliver to clients. It defines how we build careers. Discover your potential. Create work that shows up in the real world. Grow your skills, your portfolio, and your career. For 27 years, we have built and led national brands across industries. With strategy, creative, digital, photography, and video under one roof, we bring brands full circle from idea to execution. A 2023 Ad Age Best Place to Work and 2022 and 2021 Best Place to Work in SC, we pride ourselves on a family-first atmosphere. Work hard. Play hard. With unlimited vacation, bonuses, healthcare, and a culture recognized by Outside Magazine as a “Best Place to Work,” we’ve built a team that loves what they do and the people they do it with. Location: Remote available, with preference for candidates near Greenville, SC Reports to: Senior Director of Digital Strategy The Opportunity We’re hiring a Digital Marketing Coordinator to partner closely with our creative and strategy teams on multi-channel campaign strategy for our clients. You’ll be hands-on in the planning, execution, and optimization of digital campaigns, working as a true partner in shaping client outcomes. The ideal candidate is detail-oriented, analytical, and energized by getting into the work. Who You Are You turn complex marketing data into clear strategic recommendations. You are detail-oriented, with a strong command of performance metrics and reporting. You communicate well and are comfortable partnering directly with clients and cross-functional teams as a peer. You are comfortable navigating and connecting a broader marketing tech stack beyond the core platforms. You are energized by getting into the work, not just directing it. Core Responsibilities Campaign Strategy & Planning Help to shape multi-channel campaign strategy alongside our creative and strategy teams, from planning through optimization. Work closely with the team to Track platform best practices and industry trends, contributing to strategy conversations across accounts. Execution & Optimization Partner on the setup, testing, and launch of digital marketing campaigns, ensuring quality and consistency across platforms. Both independently and in coordination with the broader team, design and run data-driven testing programs for ads, email, and landing pages to continuously improve KPIs. Measurement & Reporting Own performance reporting, turning KPI data into clear, actionable recommendations for own campaigns. Own conversion tracking setup and maintenance across accounts (Google Tag Manager, pixels, etc.), ensuring clean, reliable data flows into reporting and decision-making. Collaboration & Client Partnership Collaborate with creative, strategy, and account teams to keep execution aligned with client business goals. What We Are Looking For 3+ years of experience in digital marketing roles, with a demonstrated track record of managing campaigns and strategies independently. Proven experience managing paid advertising platforms (Google Ads, Meta Ads, etc.) at scale. Advanced understanding of digital analytics platforms (Google Analytics, HubSpot, etc.), including hands‑on conversion tracking. Strong analytical skills, with the ability to turn complex marketing data into clear strategic recommendations. Excellent communication skills and the ability to partner directly with clients and cross‑functional teams. Bachelor’s degree in Marketing, Communications, Business, or a similar data‑related field; equivalent experience considered. Nice to have: Google Certifications, Meta Certifications, or similar. Full-Time Benefits Medical, dental, vision, and short- & long-term disability insurance Great vacation and benefits package Retirement plan with employer match Team Activities Fun & Encouraging Culture So much more The pay range for this role is: 50,000 - 70,000 USD per year(Greenville, SC) #J-18808-Ljbffr The Brand Leader, Inc.