Senior Integrated Marketing Lead - Beauty & Fragrance

Full-Time Maesa is hiring a Senior Manager, Integrated Marketing at its New York headquarters to run full-funnel campaigns for the incubator's beauty and fragrance brands. Integrated is the operative word: a mass-retail fragrance launch has to land simultaneously in social feeds, retailer media, PR mailboxes, and end-cap displays, the orchestration our marketing-secrets coverage takes apart channel by channel. About the Role The Senior Manager builds and executes campaign architectures across brands: launch strategies and briefs, channel planning spanning social, influencer, retail media, and in-store, agency and budget management, and post-mortems that turn results into the next brief. The role partners with brand leads, creative, and sales to keep message and shelf synchronized. Who Should Apply Marketers with substantial integrated campaign experience in beauty, fragrance, or CPG, comfortable owning plans end to end, managing agencies, and defending budgets with performance data. Full-time, New York based. #J-18808-Ljbffr parfumsworldwide