Senior Demand Generation Manager

MOUNTAIN VIEW, CA- HYBRID; DRAPER, UT- HYBRID; REMOTE PACIFIC-MOUNTAIN TIME ZONE SENIOR DEMAND GENERATION MANAGER EGNYTE YOUR CAREER. SPARK YOUR PASSION. Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values: Invested Relationships Fiscal Prudence Candid Conversations ABOUT EGNYTE Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit . What You’ll Do Strategy & Execution: Architect comprehensive, end-to-end demand generation strategies that align multi-channel campaigns - including webinars, email nurtures, and paid media - with pipeline requirements across horizontal and vertical-specific markets (e.g., AEC, FSI, Life Science, Media & Ent). Lead the end-to-end lifecycle—from initial brief and creative direction to execution, launch, and measurement- ensuring every touchpoint is optimized for engagement and conversion. Cross-Functional Orchestration: Serve as the central strategic hub, orchestrating initiatives across field marketing, product marketing, content strategy, and web development teams. Drive organizational alignment by establishing clear campaign objectives, defining creative direction, and setting measurable performance targets (e.g., lead volume, MQLs, SQLs) for execution teams to guarantee cohesive messaging and a unified market approach. Performance & Optimization: Own comprehensive, end-to-end campaign reporting and attribution. Actively monitor funnel health to identify friction points and bottlenecks; execute real-time optimizations based on data-driven insights. Rigorously analyze lead volume, quality, and velocity to consistently exceed quarterly pipeline targets while optimizing for ROI. Sales & BDR Alignment: Partner with BDRs and SDRs to ensure they are enabled for effective lead qualification and Outreach sequences. Maintain a continuous, bidirectional feedback loop to improve lead quality, resolve conversion bottlenecks, and ensure messaging alignment across the funnel. Budget & Strategic Innovation: Manage demand gen budgets with accountability for forecasting and resource allocation. Spearhead the integration of AI-driven solutions to enhance advanced audience targeting, enable content personalization at scale, and drive more predictive performance analysis and forecasting. YOUR QUALIFICATIONS Experience: 8-10 years of enterprise marketing experience in SaaS and Cloud industries, with demonstrable success in campaign strategy and management, demand generation, and pipeline contribution. Education: Bachelor’s degree in marketing , Business, Communications, or related field Demonstrated Skills Proven ability to develop integrated marketing and demand gen strategies that drive quality leads and pipeline growth Strong analytical skills with ability to measure campaign performance and optimize for results Experience in vertical marketing (Financial Services Industry (FSI) or Architecture, Engineering, Construction (AEC)) Outstanding communication and presentation skills Ability to manage budgets and allocate resources strategically Self-starter mentality with ability to drive initiatives and manage multiple workstreams simultaneously Preferred Qualifications Experience with account-based marketing (ABM) strategies Knowledge of AI applications in marketing and campaign optimization Experience with paid media strategy and optimization Previous experience as a strategic connector across multiple marketing functions Experience with marketing automation platforms, CRM systems (Salesforce), and analytics tools COMPENSATION Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $ 145 k - $ 185 k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location. BENEFITS Competitive salaries and comprehensive benefits Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance Paid holidays and sick time 401(k) with company match Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland Gym, cell phone, and internet reimbursement Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP) Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more Your own Egnyte account with lifetime access HealthJoy - a benefits navigation app that lets you access your benefits and get answers to your questions all in one place One Medical virtual care, providing you with healthcare access across the country Equal Employment Opportunity Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment. At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be. Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of View email address on click.appcast.io. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact View email address on click.appcast.io. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy. #J-18808-Ljbffr