Business Lines Senior Territory Manager

Senior Territory Manager

We are seeking a results-driven Senior Territory Manager to own and lead a defined geographic territory, driving profitable premium growth and strong agency performance across a broad commercial product portfolio. In this highly visible role, you will serve as a trusted advisor to independent agents and brokers, balancing day-to-day small commercial flow with strategic pursuit of targeted larger accounts. You'll leverage deep relationship management, data-driven strategy, and cross-functional collaboration to optimize territory performance and achieve financial and operational objectives.

This is an excellent opportunity for a seasoned insurance professional who thrives in the field, enjoys building long-term partnerships, and wants to make a meaningful impact within a dynamic commercial insurance organization.

Key Responsibilities:

Territory & Agency Ownership

• Own and manage an assigned geographic territory, driving profitable growth and achieving written premium, profitability, and operational targets.
• Lead comprehensive agency management activities, including prospecting, business planning, engagement, training, compensation, and agency plant optimization.
• Manage a large and diverse agency footprint (100+ storefronts), optimizing performance across the territory.

Agency Partnership & Business Development

• Independently build and sustain strong, mutually beneficial relationships with agency owners, leadership, and frontline staff through primarily in-person engagement, supplemented by virtual and digital channels.
• Establish credibility as a trusted advisor by delivering product expertise, underwriting philosophy, appetite guidance, and system training.
• Support retention initiatives and new business development to deepen agency relationships and maximize revenue.

Commercial Lines & Portfolio Management

• Focus on commercial business lines, working across a broad range of products, coverages, and market appetite.
• Drive consistent flow of small commercial business while strategically engaging agents and brokers on targeted mid-to-larger accounts.
• Manage the account pipeline end-to-end, including renewals, and collaborate across multiple underwriting segments to ensure strong outcomes.
• Ensure appropriate book mix, risk quality, and overall profitability at both the agency and territory level.

Strategy, Execution & Analytics

• Develop, execute, and continuously refine high-quality agency and territory strategies aligned to enterprise Personal Lines and Business Lines priorities.
• Support strategic initiatives such as carrier consolidation (book transfers), agency expansion, service center integration, and new product or program rollouts.
• Utilize internal and external tools, programs, and data analytics to inform decisions, monitor performance, and identify growth opportunities.

Cross-Functional Collaboration & Leadership

• Partner closely with underwriting, product management, claims, and risk control teams to identify opportunities, resolve issues, and share competitive and market intelligence.
• Act as the voice of the agent and customer within the organization.
• Collaborate with Personal Lines and Business Lines counterparts on shared agency relationships.
• Provide mentorship and guidance to peers and team members, contributing to continuous improvement and best practices.

What You'll Bring:

• Proven experience managing agency relationships and driving profitable growth within commercial insurance.
• Strong consultative, relationship-building, and influencing skills.
• Ability to work independently with limited supervision while managing complex priorities.
• Comfort leveraging data, tools, and insights to guide territory and agency strategies.
• Willingness to travel extensively within the assigned territory for in-person agency engagement.

Qualifications

• Bachelor’s Degree or equivalent industry experience. • Minimum six years of progressively more responsible insurance sales and management work experience. • Advanced knowledge of company services, products, marketing techniques, insurance contracts, risk funding and rating plans, and industry trends. • Proven track record of revenue growth and sales success in a prior role. • Proven success in developing and building partnerships, decision making and problem solving. • Advanced knowledge of the business including production management, claims, loss prevention, underwriting, administration, sales operations and agency business operations. • Highly effective written and oral communication skills, including presentation, persuasion, timing, tact and negotiation skills. • High degree of customer focus, interpersonal relationship skills and problem solving. • Advanced analytical thinking, business analytics and business development skills. • Strong time management and team orientation skills. • Well versed understanding of marketing principles. • Must be licensed by the state if required. • Ability to travel daily with occasional overnight travel. • Appropriate driving record required to operate a company vehicle.

About Us

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being.

• California
• Los Angeles Incorporated
• Los Angeles Unincorporated
• Philadelphia
• San Francisco