Strategic Account Manager

WIVT News Channel 34 in Binghamton NY and WETM TV 18 in Elmira NY has an immediate opening for a Strategic Account Manager (SAM) to join our sales team in a dual market role. As the stations digital thought leader and strategic revenue partner the SAM works with Account Executives to develop innovative marketing solutions strengthen client relationships and drive measurable results. Combining consultative sales digital expertise and data-driven insights this role helps clients achieve their business goals while fueling station growth.

Working alongside Account Executives throughout the customer lifecycle the SAM supports research account planning client discovery solution development sales presentations performance analysis and growth recommendations. As the stations digital subject matter expert the SAM translates marketing strategies audience insights and performance data into digital revenue growth and advertiser retention.

This is a customer success and growth role - not tactical fulfillment or support position. The SAM owns client outcomes retention and revenue expansion.

Revenue Growth & Customer Success

• Develop consultative strategies aligned with advertiser objectives audiences and success measures.
• Identify renewal upsell and cross-sell opportunities that increase recurring revenue and client value.
• Support station digital revenue and budget attainment.

Digital Thought Leadership

• Serve as the stations expert on digital advertising audience solutions analytics attribution and emerging technologies.
• Translate complex capabilities and performance data into clear business recommendations.
• Educate clients and sales teams on trends best practices and growth opportunities.

Sales Partnership & Client Engagement

• Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
• Conduct research and account planning to develop client-specific strategies.
• Participate in discovery meetings presentations and business reviews as the digital strategy expert.
• Support proposals audience recommendations and integrated marketing solutions.

Performance & Retention

• Analyze campaign results and convert findings into actionable insights.
• Lead performance reviews that demonstrate ROI and recommend next steps.
• Identify performance risks and opportunities that improve retention and account growth.

Collaboration & Sales Enablement

• Collaborate with sales research ad operations and digital services to provide a consistent client experience.
• Coach sales teams on digital solutions consultative selling and effective use of insights.
• Share market intelligence and success stories that strengthen digital selling.

Qualifications

• 3 years of experience in digital marketing media sales strategic account management advertising strategy or consultative selling.
• Strong knowledge of digital advertising audience targeting analytics attribution and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Strong analytical sales communication presentation and relationship-building skills.
• Experience with research analytics CRM and reporting platforms.
• Media broadcast agency or digital advertising experience preferred.

Success Measures

• Digital revenue growth and budget attainment.
• Advertiser retention renewal and account expansion.
• Client satisfaction and measurable business outcomes.
• Increased sales conversion and Account Executive effectiveness.

Compensation: $40000 - $60000 annual base salary plus commission and bonus potential.

Required Experience:

IC