Sr Product Marketing Manager

Strategic, Hands-On Senior Product Marketing Manager

Offchain is looking for a strategic, hands-on Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions building programmable finance. This role is made for a builder who thrives at the intersection of product, sales and growth, and who can connect every campaign to pipeline and revenue.

This is a full-stack role. One week you're shipping a launch; the next you're working in HubSpot and supporting commercial proposals with Sales. You'll work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev's footprint with both crypto-native builders and enterprise buyers.

What You'll Do:

• Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature.
• Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement.
• Run content, search and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies.
• Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards.
• Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline.
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts.
• Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.

What You'll Need:

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
• Strong copywriting and storytelling skills - able to distill complexity into clarity
• Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
• Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
• Comfort navigating ambiguity and solving open-ended problems with structure and insight
• Daily AI tool user who can build simple agent workflows or automations
• Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
• Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

Perks:

• Remote-first global workforce + NY office
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Wellness stipend
• Home office set up / ergonomic equipment program

Attention Offchain Job Seekers:

This role cannot be performed in California, or Colorado.

Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an Offchain employee or the legitimacy of an offer you received, please email View email address on click.appcast.io

At Offchain, we are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.