DR Copywriter

Direct Response Copywriter (Performance-Driven | DTC Growth)
Location: Remote
Reports to: Director of Marketing
Company: Truly Free Home
Salary: $80,000 - 100,000

* we will also consider W-2 and/or part time candidates

Role Overview

We're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good-it converts.


This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while continuously testing, iterating, and optimizing based on performance data.

For the next 5-6 months, you'll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance.

If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative-this role is for you.

What You'll Own
Direct Response Copy (Core Focus)

• Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)

• Email & SMS campaigns and flows
• Landing pages and product detail pages
• Advertorials and funnels

• Develop high-performing hooks, angles, and messaging frameworks
• Partner with creative and media teams to concept and iterate ad creative
• Continuously test variations (headlines, offers, positioning) to improve KPIs
• Analyze performance data and translate insights into new copy directions

Testing & Optimization

• Own copy testing roadmap and iteration cycles
• Identify winning messaging and scale it across channels
• Balance speed and quality-shipping frequently while improving performance

Temporary Blog & SEO Support (5-6 months)

• Write or support blog content aligned with SEO and brand goals
• Translate product and customer insights into educational, conversion-aware content
• Collaborate with SEO or content teams to maintain consistency in voice and messaging

What Success Looks Like

Your copy directly improves conversion rates, CTR, and CAC efficiency

• You consistently generate new winning angles and hooks
• You contribute to scalable creative that drives measurable revenue growth
• You operate with a test → learn → iterate mindset, not "one-and-done" writing

What You Bring

• 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
• Proven track record of writing copy that drives measurable results
• Deep understanding of:

• Customer psychology and buyer intent
• Offers, hooks, and urgency
• Paid social and lifecycle marketing ecosystems

• Experience working closely with paid media, creative, or growth teams
• Comfort using data to inform decisions (you don't need to be an analyst, but you use performance insights)

Bonus Points

• Experience in DTC, CPG, or subscription businesses
• Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
• Exposure to SEO or long-form content strategy

How You Work

• You think like a marketer, not just a writer
• You move fast and iterate faster
• You care about performance over opinions
• You're constantly studying what's working in the market-and applying it

Why This Role is Different
This isn't a traditional copywriting role. You won't be writing in a vacuum-you'll be:

• Directly tied to revenue and growth
• Collaborating with a performance-driven team
• Shipping work that gets tested, measured, and scaled