Digital Marketing Specialist II

Accelerate the possible by joining a winning Amcor team that's transforming the packaging industry and improving lives around the world.

At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It's our core value and integral to how we do business.

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win - adapting quickly in an everchanging world - and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.

To learn more about playing for Team Amcor, visit I LinkedIn I Glassdoor I Facebook I YouTube

Job Description

The Digital Marketing Specialist role is to measurably enhance, develop and build our customer and prospect experience through Amcor's digital content channels, both owned and paid. This position has the responsibility of working in the Business Group Marketing and with the Product Marketing teams to build brand awareness and drive revenue growth across target audiences. The individual in this role is an exceptional copywriter, expert communicator, and talented project manager.

WHAT YOU GET TO DO

The Marketing Communications Specialist will be responsible for the creation of digital inbound marketing and demand generation programs to drive traffic, engagement and qualified leads that deliver revenue growth and support customer retention.

Digital Marketing

Including, but not limited to: Promotional/Educational Content, Website, HubSpot, LinkedIn, Google Ads, Analytics/Reporting, Salesforce

• Development of on-brand digital content for use in external campaigns and sales enablement, with an understanding of the customer, their challenges, Amcor solutions and best practices
• Content deployment, including website, email, social media, SEM, display advertising and content syndication
• Creation of brand awareness and demand generation campaigns to targeted prospect and customer groups, with an understanding of the customer, their challenges, Amcor solutions and best practices
• Website copy, page layouts, SEO, user experience and Google Analytics
• Assist with management of leads, databases and data cleansing
• Lead and database nurturing

Traditional Marketing Communications

Including but not limited to: Brand, Advertising and Event Promotion

• Elevate corporate image and ensure that Amcor logos, brand guidelines and trademarks are used correctly in all promotional materials
• Build and support overall company vision as it relates to communication activities
• Champion the management of Amcor's brand internally
• Develop and support media and trade show promotions
• Independently lead Marketing Communications initiatives with appropriate Marketing management

Lead Team and Self

• Acts as a safety leader and puts safety first in all responsibilities
• Demonstrates and fosters the Amcor Core Values of ethics, innovation, accountability and respect
• Uphold the organization's brand and values

WHAT WE VALUE

• Attention to communication - ensuring that information is passed onto others who should be kept informed; both written and oral communication is clear and concise
• Attention to detail, integrity and accuracy
• Initiative - identifying what needs to be done and doing it before being asked to or required by the situation; self-motivated
• Identifies and measure key performance indicators, tracking them to build improved programs and optimized return on investment
• Building collaborative relationships - ability to develop, maintain and strengthen partnerships with others inside the organization
• Has a positive, flexible attitude and responds well to change
• Ability to prioritize work accordingly
• Customer orientation, external mindset
• Results orientated

WHAT WE WANT FROM YOU

• Bachelor's degree is required - an emphasis in communications or marketing preferred
• 5+ years of digital marketing, agency or marketing communications experience
• Demonstrated exceptional AP copywriting, value proposition development, proofreading and editing experience, with comfort in a technical environment
• Packaging industry experience a plus
• Strong computer skills, including HubSpot or other marketing automation software, Adobe Creative Suite, Microsoft Office Suite, Google Analytics, Google Ads
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Ability to travel up to 10% of time.

Our Expectations

We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when:

• Our people are engaged and developing as part of a high-performing Amcor team
• Our customers grow and prosper from Amcor's quality, service, and innovation
• Our investors benefit from Amcor's consistent growth and superior returns
• The environment is better off because of Amcor's leadership and products

Equal Opportunity Employer/Minorities/Females/Disabled/Veterans/Sexual Orientation/Gender Identity

Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you would like more information about your EEO rights as an applicant under the law, please click on the "Know Your Rights: Workplace Discrimination is Illegal" Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call View phone number on click.appcast.io and let us know the nature of your request and your contact information.

E-Verify

We verify the identity and employment authorization of individuals hired for employment in the United States.

Benefits

When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:

• Medical, dental and vision plans
• Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
• Company-paid holidays starting at 8 days per year and may vary by location
• Wellbeing program & Employee Assistance Program
• Health Savings Account/Flexible Spending Account
• Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
• Paid Parental Leave
• Retirement Savings Plan with company match
• Tuition Reimbursement (dependent upon approval)
• Discretionary annual bonus program (initial eligibility dependent upon hire date)