CRM Consultant

CRM Consultant

Berkshire Hathaway Automotive is seeking a Dallas-based CRM Consultant to join our National CRM Team. This is a high-impact role supporting dealership leaders across the country — helping them improve traffic management, CRM usage, digital retailing, and overall sales/service performance.

If you have automotive retail management experience, love solving problems, and enjoy helping dealerships perform at a higher level, this role may be for you.

Why Join Us?

• Work with a highly collaborative, growing National CRM Team.
• Make a visible impact across 85+ dealerships and multiple franchises.
• Career growth opportunities
• Competitive benefits including:
• 5-day work week
• Paid training & development
• Medical, Dental, Vision
• Paid vacation & holidays
• 401(k) with employer match

What You'll Do:

As a CRM Consultant, you'll serve as the Subject Matter Expert for all things CRM, ILM, and Traffic Management. Your responsibilities include:

Dealership Consulting & Process Management

• Partner with General Managers, Sales Managers, Internet Directors, and Service Directors.
• Establish, coach, and monitor Traffic Management SOPs across departments.
• Deliver in-person training for Sales & Service teams on CRM usage and follow-up processes.
• Lead regional best-practices meetings for dealership leadership.
• Support newly acquired stores with CRM/ILM onboarding and process implementation.

Digital Retailing & Internet Operations

• Guide Internet teams on website management and digital retailing best practices.
• Be the dealership's "go-to" expert on digital opportunities and lead handling.
• Troubleshoot inventory syndication, merchandising, and pricing feeds.

CRM/ILM Training & Technical Expertise

• Train users and managers on CRM, ILM, and related systems (DealerSocket, Xtime, etc.).
• Interface with CRM/ILM vendors and third-party lead providers.
• Ensure dealers stay compliant with OEM lead management rules and data safeguards.

Reporting & Performance Analysis

• Own monthly enterprise reporting and benchmarking for leadership.
• Track marketing campaign effectiveness, ROI, and key CRM performance trends.
• Provide insights that influence store-level decisions and operational improvements.

What You'll Bring:

• 3+ years of automotive retail sales or management experience (required).
• Hands-on experience using an automotive CRM in a dealership environment.
• Strong understanding of sales and service operations.
• Excellent communication, presentation, and consulting skills.
• Highly organized, adaptable, and able to work in a deadline-driven environment.
• Proficiency in Microsoft Office; HTML/website management experience is a plus.
• Bachelor's degree preferred, but not required.
• Ability to travel and be available by phone when dealerships are open.

Berkshire Hathaway Automotive is one of the largest groups of affiliated dealerships in America, with over 100 franchises in 10 states. The Berkshire Hathaway Automotive affiliated dealerships set the industry standard for operational excellence, financial performance and an unmatched customer experience within franchised automobile dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure its affiliated dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.