Content Marketing Specialist

Role Summary We're looking for a creative, systems-minded Content Marketing Specialist who's excited to own our editorial engine end-to-end, turning content into a compounding, measurable growth channel. This role is perfect for someone who loves creating content that resonates with real people, thinks in systems and community, and knows how to connect a great story to a search result. You'll come in at an exciting moment: content is becoming our larger growth lever, and we need someone to own it. That means building, managing, and developing content across formats (blog, social, video, email) and ensuring every piece ladders up to a clear brand story, with a strategic focus on supporting SEO, GEO, and AEO. You'll shape how we produce, publish, distribute, and scale by partnering with Sales, Performance Marketing, and Design. If you want to join at the exact moment content shifts from "nice to have" to "growth engine," you'll feel right at home here. What You'll Do Own content strategy and the calendar. You'll run the full calendar across the website, email, social, paid ads, and community channels. Every piece should ladder up to business goals and brand positioning, and you decide what gets made, when it ships, and how we measure whether it worked. Create across formats. Case studies, explainer videos, how-to guides, video scripts, social posts, newsletters, and long-form thought leadership. The common thread is content that speaks directly to home service pros and the challenges they navigate daily, not content for content's sake. Execute on SEO, GEO, and AEO. With agency support, you'll work to grow our SEO, GEO, and AEO efforts. You'll have a part in building the blueprint that defines our organic content end-to-end and partner on execution to deliver consistent, high-quality output. The goal is 3x the output an external partner could produce, because you'll know our audience and product better than anyone outside the company ever could. Build community. We have a growing base of pros who want to connect with each other and with us. You'll build a community with intention through online forums, newsletters, events, and customer storytelling, turning satisfied users into vocal advocates. Stand up thought leadership from scratch. Position Topline Pro's founders and experts as trusted voices in the home services and AI space through contributed articles, podcast appearances, LinkedIn content, and speaking opportunities. Partner cross-functionally on sales enablement. Work with Performance Marketing to align content with paid acquisition efforts, and with Sales to produce materials that help close deals (testimonials, one-pagers, competitive briefs). Collaborate with our influencer program to identify opportunities for repurposing and co-branding. Build repeatable systems. Create the processes for content production, review, and distribution so we can move fast without sacrificing quality. You're not just creating content, you're building the machine. Own the content that makes great people want to join us. Partner with the People team to build a content presence that reflects who we are: our culture, our mission, and the caliber of the team we're building with. That means LinkedIn content, behind-the-scenes storytelling, and company signals that attract the kind of talent that raises the bar for everyone. What We're Looking For 3+ years of content marketing experience. Ideally, with time at a startup or growth-stage company, where you built or significantly evolved a content program rather than just maintaining one. A portfolio that shows range. Long-form, social, video scripts, email, community work, anything that demonstrates you can adapt voice across formats while holding a consistent point of view. Strong writing chops and editorial instincts. You can adapt tone for different audiences, from a polished LinkedIn article to an authentic Instagram caption aimed at a busy contractor, and you can take a vague idea and turn it into a finished piece without needing every input handed to you. Familiarity with SEO fundamentals. A working knowledge of how content gets found, plus a willingness to go deeper into GEO and AEO as search continues to evolve. A distribution mindset. You think about how content gets discovered as much as how it gets made, and you don't expect another team to own that for you. Comfort with AI in your workflow. Actively curious about how AI tools can accelerate research, drafting, repurposing, and distribution, not just generate copy. Experience working cross-functionally. Comfortable partnering with Sales, Product Marketing, and external partners like agencies and influencers to make the work compound. Comfortable directing and managing creative contractors. You've worked with freelance videographers, editors, or designers before, and you can give clear direction, hold a timeline, and deliver great results without micromanaging. A strong visual eye. You can work within brand guidelines and tell the difference between polished and sloppy. You know when something is off before anyone else has to say it. Who You Are You write because you want to. Not just because you have to. You're a builder. You like creating systems, calendars, and workflows that bring order to chaos. You own outcomes. Not just deliverables. You hold a strong point of view and still incorporate feedback without ego. You're curious about the people you write for. Especially when those people are roofers, landscapers, painters, and cleaners rather than fellow knowledge workers. You'd call a Pro to understand their day before writing a word about them. You've built or contributed to a brand community. Whether through online groups, newsletters, ambassador programs, or events. You're energized by speed and ambiguity in equal measure. Joining at the moment when the brand is being redefined, and the playbook is being written, sounds exciting, not stressful. You're excited to be in our Williamsburg, Brooklyn office four days a week , with Monday as a mandatory in-office day. Hiring Process Stage 1 (Recruiter Screen): A focused 30-minute audio conversation with Aaron Friedman, a Topline Pro recruiting partner, to explore your background, discuss what you're looking for, and understand mutual fit. Stage 2 (Hiring Manager Conversation): A 45-minute video deep dive with Maddy Sickinger, Head of Marketing, on the role, your approach to content, and how you think about building for an audience you'll grow to know well. Stage 3 (Onsite at our Williamsburg office): A 2-hour on-site block that includes a Case Study Presentation to a cross-functional panel (a Designer, a Marketing Associate, and a Sales Manager), plus two 20-minute 1:1s with our Early Talent Recruiter and our VP of Sales. Stage 4 (Cofounder Conversation): A 30-minute video conversation with Nick Ornitz, Co-Founder and CEO, about TLP's vision, the role content plays in it, and what excites you about joining at this stage. What We Offer Competitive Compensation: $100K-$120K base salary plus equity participation in a company with strong product-market fit and rapid growth trajectory. Full Benefits: Medical, dental, and vision coverage. 401(k) plan (non-matching). Company-paid Wellhub membership for fitness and wellness. Work-Life Balance: Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year. Workspace + Perks: Computer and workspace enhancements. Dinner covered via Uber Eats on late nights, plus a stocked kitchen daily. Category-Defining Impact: Help define content and community for a product that's changing how home service pros run their businesses. Your work will directly shape how thousands of small business owners discover and trust Topline Pro. Our Values No Bullsh*t: We create meaningful results for our customers and drive growth for our team, ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose. Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth, even when it doesn't go as planned. One Team, One Dream: We tackle challenges together with creativity and an open mind, always seeking solutions and embracing fresh ideas to win as a team. Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect, because great ideas come from everywhere. Be an Owner: We take responsibility for outcomes, act in the company's best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact. Boom!: We take time to celebrate each other's achievements, big and small, at work and in life, because shared success fuels lasting momentum. And we end all team meetings in a "Boom!" About Topline Pro We're building an AI-powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly. Topline Pro was co-founded by Nick Ornitz (CEO) and Shannon Kay (COO), with an excellent team of 120+ rockstars and plans to expand further in 2026. We serve thousands of local service businesses and were named one of the top 50 Tech Companies building for SMBs in 2023 and 2024. We're YC-backed and well-funded, with several years of runway, and we've experienced rapid growth over the past year. We're in a phenomenal position to scale, with the financial foundation, product-market fit, and momentum to go big. You'll be joining at an inflection point, where the groundwork is laid, and the path to massive impact is clear. We believe "great candidates" do not come about simply from a check mark next to past experience. We believe in hiring people, not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply. Topline Pro is committed to building an inclusive workplace and assembling a team from diverse backgrounds. We ensure that individuals with disabilities receive reasonable accommodation throughout the application and interview process. We strongly encourage applications from underrepresented candidates and those from nontraditional backgrounds. #J-18808-Ljbffr