Content Marketing Specialist

Overview The Oklahoma Department of Commerce is the State economic development office. Our mission is to cultivate an environment where businesses and communities can grow and thrive. We partner with businesses and communities for strategic and sustainable growth and success, moving Oklahoma forward to becoming a top‑ten state. The Content Marketing Specialist will support the Marketing & Communications Team by crafting storytelling, creating content, and promoting Commerce’s programs. Compensation and Benefits Compensation: $65,000 - $75,000. This is a full‑time position with a comprehensive benefits package, including a generous benefit allowance to offset the cost of insurance premiums for employees and their eligible dependents. Application Requirements Qualified applicants must submit a cover letter, resume, and a list of references. Responsibilities Objectives Of This Role: Serve as a lead storyteller for the state, crafting compelling narratives that showcase Oklahoma’s unique competitive advantages and the diverse opportunities available to both residents and businesses. Create content that helps position Oklahoma as a premier location for new jobs and investment. Create strong messaging promoting Commerce's programs and efforts, and how they positively impact Oklahomans and our communities. Grow audiences and increase engagement for existing audiences with high‑quality content. Typical Functions: Editorial & Content Development: Marketing Collateral: Write and develop high‑quality content for a wide range of print and digital assets, including brochures and promotional materials about Commerce’s programs and Oklahoma’s industries and business advantages. Newsletters: Identify and write content for monthly and quarterly newsletters for multiple audiences (Oklahomans, Oklahoma communities, out‑of‑state businesses, etc.). Quality Control: Uphold high standards for quality, attention to detail, and brand consistency across all deliverables. Campaign Management & Optimization: Lead Nurture Programs: Develop and manage email lead nurture campaigns from inception to execution. Regularly analyze campaign data (open rates, click rates, etc.) to identify trends and implement adjustments that improve engagement and conversion outcomes. Data‑Driven Insights: Utilize analytics tools to glean actionable insights, improving content performance, adjusting messaging, timing, and other tactics as needed. Website & Digital Infrastructure: Web Content Management: Partner with agency leadership, team, and clients to review, update, and refine website copy. Take an active role in implementing these changes to ensure the site remains current and user‑friendly. Experience with WordPress is preferred but not required. Collaboration & Support: Social Media Coordination: Work alongside the internal team to draft and post content for social media accounts, ensuring all posts align with broader agency objectives and active campaigns. Cross‑division Communication Strategy: Directly collaborate with agency departments as needed to ensure communication goals are met. Knowledge, Skills, Abilities & Competencies: The ideal candidates will be proactive, ambitious, self‑starters with a positive attitude. They must also be able to multitask in a deadline‑driven environment and be adaptable to same‑day turnarounds and changing priorities. Qualified candidates must have exceptional communication, organizational, and writing skills. The position requires the ability to think creatively and proactively. Successful candidates must be able to work both independently and in a group setting. Education and Experience: Requires a bachelor’s degree in marketing, communications, journalism, business, or a related field with a minimum of 3 years of full‑time, professional experience in content management and copywriting. While internships are valued, they will not be considered toward the three‑year professional experience minimum. Equal Opportunity Employment The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability. #J-18808-Ljbffr