VP of Creative

The Brand

Manière De Voir – French for \"way of seeing\" – is a $65M self-funded contemporary fashion brand. Profitable and growing at high double digits annually. No investors, no board, no committee.

Five owned retail locations – London (Oxford Street, Battersea, and Westfield White City opening), New York (SoHo Broadway), and Dubai (Dubai Mall) – with LA and Chicago in active development. Wholesale through Nordstrom and Farfetch. The rest is DTC.

The product is structured and architectural. No visible logos – the work speaks through silhouette and fabrication. Tailoring, corset tops, outerwear, and dresses built to last.

Dresses are the growth engine: a 60-style annual range across four lanes – sculpted event, structured/architectural, chic-feminine, and day-to-night – priced between $220–$475.

The Opportunity

The design team creates the product. You make people want it.

This role owns every creative decision downstream of product design – how it's shot, styled, presented, and positioned across every channel and every market. Campaign direction, brand identity, e-commerce experience, video, social, email, packaging, retail environments, wholesale presentation. If a customer sees it, you directed it.

What You'll Own

Campaign & brand world – Seasonal campaigns (minimum 4 major per year plus monthly editorial), brand films, art direction, casting, styling, set design, and the visual identity system that ties it all together. Dress is the hero category.

Every customer touchpoint – E-commerce photography and video across 5 Shopify stores, homepage and landing page creative, social content direction, email and CRM creative, packaging and unboxing, and retail visual merchandising across London (Oxford Street, Battersea, Westfield White City), New York, and Dubai. Wholesale creative assets for Nordstrom, Farfetch, and future accounts.

Performance creative – Partner with the Head of Customer Growth to deliver campaign assets built to convert. Minimum 3:1 creative variant ratio per ad set. You own the creative that lowers CAC and drives full-price sell-through – and you're measured on it.

The team

The team – There is no creative team today. You build it. Hire Art Directors, Designers, Stylists, Photo/Video Producers. Brief and direct external photographers, directors, and production houses. Set the standard.

Press & cultural relevance

Press & cultural relevance – Build a brand world that earns organic editorial placements and influencer adoption without paid dependency. The brand's creative positioning against the competitive set is yours to define and defend.

What We're Looking For

• 10+ years in creative leadership within fashion or premium contemporary, with at least 5 years at a senior level
• You've built a creative function before – not inherited one
• A portfolio that speaks for itself: architectural, structured, premium-contemporary. If we need to squint to see the taste, it's not the right fit
• Commercial fluency – you can explain how your work moved a number, not just how it looked
• Experience directing shoots, video, and performance creative across multiple markets and channels
• Organic editorial coverage you earned without paying for it
• Comfortable in a founder-led environment where creative decisions are tested against commercial outcomes weekly
• Based in New York City or ready to relocate

Preferred

• Experience scaling a contemporary fashion brand through the $60M–$190M revenue band
• Video and film direction experience – motion, not just stills
• Track record building visual systems that earned organic press and influencer adoption without paid dependency
• Experience integrating AI creative tooling – generative imagery, 3D garment visualisation, virtual try-on – into production pipelines
• Multi-market creative localisation across UK, US, EU, and GCC

Why This Role Is Different

Most VP Creative roles at this level come with legacy teams, inherited brand guidelines, investor pressure, and a board to present to. This one doesn't.

No quarterly earnings calls, no design-by-committee, and no one between you and the CEO. You present campaign concepts directly to the founder. Once approved, you have full execution authority.

The creative function doesn't exist yet at this level. You're not optimising someone else's system – you're setting the visual standard for a brand scaling from $65M toward $150M+. The infrastructure is there. The creative vision isn't. That's your job.

Compensation

Performance bonus tied to commercial creative outcomes. Health, dental, and vision coverage.

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