VP eCommerce

VP eCommerce - Hybrid - NYC

This is an opportunity to join a fast-scaling, venture-backed beauty-tech company selling direct-to-consumer, with a growing presence across major retail marketplaces and social commerce. They're recognised for pioneering personal care technology and are expanding into new product categories.

They're looking for a senior digital leader to take end-to-end ownership of the DTC growth engine revenue, margin, and the strategic decisions that move both. It's the most cross-functional seat on the marketing team, spanning paid media, conversion, creative performance, and retention, with real judgment over where to focus effort for maximum impact.

You'll have a small team and agencies to leverage. Your role is to set the strategy, build the systems, and be accountable for the results, not to run ads day-to-day yourself.

Core Responsibilities

-P&L ownership - full accountability for DTC revenue and contribution margin

-Acquisition strategy - setting direction and budget across core paid channels, with an eye on newer platform opportunities; managing the contractor against clear performance targets

-Creative performance -running the testing engine for ad creative: new angles, iteration speed, and a disciplined process tied back to acquisition metrics

-Conversion optimisation -the full Shopify conversion path: landing pages, product pages, bundling, checkout, and post-purchase upsells, working alongside dev resource

-Retention & lifecycle - managing the CRM agency and driving results across email/SMS

-Reporting rhythm -building the operating cadence: weekly scorecards, monthly forecasting, quarterly reviews

This person sits across the whole growth funnel, top, middle, and bottom and decides where the highest-leverage problems are.

What We're Looking For

-Proven experience of scaling a DTC brand

-Strong hands-on experience with Meta and Google at scale, with a track record of profitable growth

-Solid grounding in CRO, offer design, lifecycle/CRM, and structured experimentation

-Track record managing people, contractors, and agency partners with clear accountability

Helpful but not essential: background in beauty, skincare, wellness

Benefits

-Bonus incentives tied to growth and efficiency

-Equity potential depending on seniority

-Full health/dental/vision cover, unlimited PTO, hybrid working