Social Media Specialist at Somerled Designs

Job Overview

As the Content Marketing Specialist at Somerled, you will lead the charge in creating compelling, on-brand content across our social media (Instagram, TikTok, Facebook, LinkedIn, Pinterest) and other organic digital channels. You’ll be responsible for both strategy and execution, developing content that captures our design-forward, hospitality-driven aesthetic while supporting business goals.

This role will report to the Marketing Manager and blends creativity with organization: you’ll own the content calendar, oversee post scheduling, manage visual asset organization, and ensure all content aligns with Somerled’s tone and style. You’ll also capture projects and behind-the-scenes content (some travel required), and collaborate closely with the marketing team to ensure content is timely, relevant, and engaging.

We’re looking for someone who’s proactive, detail-oriented, and data-driven—someone who uses performance metrics and trend research to inform ongoing strategy, improve processes, and elevate our brand presence.

Responsibilities

• General Content Development
  • Research and understand industry and customer-centric topics to generate relevant, engaging content.
  • Collaborate across internal departments and external partners to develop a content strategy that supports business goals and campaigns.
  • Monitor and analyze content performance, developing actionable insights that guide content strategy.
  • Ensure all content aligns with Somerled’s brand guidelines, tone, and style.
  • Manage the organization of content-related visual assets in the content management system.
  • Capture projects and happenings through video for social media content – SOME TRAVEL REQUIRED.
  • Develop video scripts, outlines, and key messaging for on-site content capture.
• Social Media Content Creation & Coordination
  • Manage and oversee all social media content: create, schedule, and post across platforms.
  • Coordinate social media calendars and collaborate on content themes, campaigns, and strategies.
  • Create engaging content using tools like Canva or similar programs.
  • Plan, build, and manage automated email sequences and newsletters in Flodesk, focusing on audience segmentation, design, and performance optimization.
  • Monitor social media engagement and trends, respond to comments and messages, and own account management.
  • Develop co-branded social media campaigns with industry partners.
  • Develop shot sheets and inspiration guides for photo, video, and content shoots.
  • Edit short-form video content in-house for social platforms.
  • Manage partnerships and own creative direction with external partners (video editors, photographers, contractors, etc.).
• Collaboration and Coordination
  • Works with other marketing team members and designers to ensure content is strategically planned and informative.
  • Sync with the Marketing Manager to strategize content, assess current processes, and make adjustments for continued improvement based on trend research & company-wide marketing messaging needs.
  • Other duties and responsibilities as assigned.

Qualifications

• Requirements:
  • Bachelor’s degree in Marketing, Business Administration, Communications or other related field.
  • 3+ years of experience in social media marketing or similar industry-specific capacities.
  • Must demonstrate a keen interest and competency in content creation, social media, and email marketing (including written, photo, and video).
  • Proficiency with Content Management System (CMS) tools, social media platforms, Flodesk, and content editing tools like Canva.
  • Experience analyzing data and reporting trends.
  • Exceptional communication skills, both written and verbal, particularly with an emphasis on social media posts; new creative ideas; determining and communicating the scope of projects; and social media community management.
• Preferred:
  • Detail-oriented with ability to see the big picture and think strategically to bring ideas to fruition.
  • Previous marketing experience in the short-term rental, interior design, real estate, or adjacent industries.

Benefits

• Remote working options.
• Professional development opportunities.
• A collaborative, inclusive workplace.