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SEO/SEM Marketing Manager

Mark Sweeney Buick GMC

Job Description

Job Description

Mark Sweeney Buick GMC is seeking an experienced SEO/SEM Marketing Manager to lead and optimize our digital marketing efforts. This role is ideal for a results-driven professional who is passionate about driving online visibility, improving search engine rankings, and managing paid search campaigns to support our automotive dealership's growth in Cincinnati, OH.

Responsibilities
  • Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings.
  • Conduct keyword research and competitive analysis to identify growth opportunities.
  • Optimize website content, landing pages, and paid search copy for search engine marketing.
  • Manage and optimize Google Ads campaigns, including display and retargeting efforts.
  • Monitor, analyze, and report on performance metrics to measure the effectiveness of campaigns and identify areas for improvement.
  • Collaborate with creative, sales, and technical teams to enhance digital marketing initiatives.
  • Stay up-to-date with the latest trends, tools, and best practices in SEO and SEM.
Requirements
  • Proven experience managing SEO and SEM campaigns with measurable results.
  • Strong understanding of Google Analytics, Google Ads, and other digital marketing tools.
  • Experience with website optimization and content management systems.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong communication and project management skills.
  • Knowledge of the automotive industry is a plus.
  • Bachelor’s degree in Marketing, Communications, or a related field preferred.
Benefits
  • Competitive compensation package.
  • Opportunities for professional growth and development.
  • Supportive and dynamic work environment.
  • Employee discounts on vehicle purchases and services.
  • Comprehensive health and wellness benefits.
About the Company

Mark Sweeney Buick GMC is a trusted automotive dealership located in Cincinnati, OH, dedicated to providing exceptional customer service and quality vehicles. We pride ourselves on our community involvement and commitment to excellence, creating a welcoming environment for both customers and employees alike. Join our team and become part of a company that values innovation, teamwork, and integrity.

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Vacancy posted 22 days ago
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