Trade Activation Associate

Trade Activation Associate

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Trade Activation Associate

Type: Full-Time, Field-Based

Location: Chicago, IL

Schedule: Tuesday Saturday

The candidate must have reliable transportation and the ability to travel throughout their assigned territory up to 100% of the time.

Who You Are

As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand visibility, and sell-through across Curaleaf's wholesale business. You will serve as the frontline connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are consistently represented with excellence at retail.

This role is responsible for executing trade marketing programs, supporting dispensary staff education, conducting market audits, identifying opportunities for improved execution, and helping drive product visibility and velocity within assigned accounts.

The ideal candidate is highly organized, self-motivated, execution-focused, and energized by working in a fast-paced, field-based environment.

What You'll Do

Sell-Through Support

Support in-store sell-through programs and promotional execution

Identify opportunities to improve visibility, conversion, and shopper engagement

Provide market feedback and execution insights to sales and trade marketing teams

Account Education

Support new account onboarding and launch execution

Deliver brand and product education to dispensary staff

Ensure merchandising and activation standards are established from day one

In-Store Execution

Execute visual merchandising and in-store activation standards

Support premium programming and key market initiatives

Maintain strong brand presence and execution quality across accounts

Menu & Digital Excellence

Conduct menu accuracy and digital presence audits

Support execution of digital merchandising and promotional visibility

Identify opportunities to improve online shopper experience and conversion

Consumer Activation

Execute pop-ups, demos, and local consumer events

Support community activations and market engagement opportunities

Drive brand visibility and shopper interaction in market

Trade & Events

Support trade shows, buyer events, and retailer engagement activities

Assist with market event execution and branded experiences

Manage field distribution of approved activation materials and swag

Cross-Functional Partnership

Partner closely with Account Executives and market leadership to support territory priorities and business objectives

Submit timely recaps and reporting including field insights, execution photos, activation results, and competitive intelligence

Maintain a consistent and professional brand presence across all market activities

What You'll Bring

1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries

Strong communication and relationship-building skills

Ability to work independently in a highly field-based role

Strong attention to detail and execution standards

Comfortable working in fast-paced, evolving environments

Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms

Flexible schedule including evenings, weekends, and holidays as business needs require

Reliable transportation and willingness to travel extensively throughout the market

Even Better If You Have

Experience in trade marketing, retail merchandising or field activation

Experience working directly with dispensaries or retail accounts

Familiarity with visual merchandising and in-store execution standards

Experience supporting events, activations, or community engagement programs

What We Offer:

Health & Wellness Medical, dental, and vision insurance* Health Savings Account (HSA) and/or Flexible Spending Account (FSA)* Employee Assistance Program (EAP) Wellness program and challenges Gym discounts

Financial Security 401(k) retirement plan with company match Life and disability insurance* Supplemental Critical Illness, Hospital Indemnity and Accident Insurance* Commuter benefits*

Time Off Paid time off (PTO) including vacation*, sick leave and holidays Parental leave Bereavement leave

Additional Perks Employee discounts Recognition programs Pet insurance*

*Available to eligible, full-time employees only.

Illinois Hiring Range $50,000 - $55,000 USD

Benefits vary by state, role type, and eligibility.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.