Marketing Strategist

Position Summary

We are seeking a Marketing Strategist to support and execute our company’s marketing efforts across digital and traditional channels. This role focuses on building clear marketing plans, supporting campaigns, managing content, and tracking results that help generate leads, support sales, and strengthen our brand. The ideal candidate is organized, practical, and comfortable working in a service-based or construction-related environment.

Key Responsibilities

Marketing Strategy & Planning:

• Develop and support marketing strategies aligned with company goals
• Assist with annual and quarterly marketing plans and campaigns
• Conduct basic market and competitor research
• Identify opportunities to improve brand visibility and lead flow

Campaign Execution:

• Plan and execute marketing campaigns across digital, print, email, and social channels
• Manage content calendars and coordinate marketing materials
• Support website updates, landing pages, and campaign assets
• Assist with email campaigns and basic automation workflows

Brand & Content Support:

• Ensure consistent brand messaging across all marketing materials
• Coordinate with internal teams or vendors on design, copy, and creative needs
• Maintain marketing collateral including brochures, presentations, and digital assets

Performance Tracking & Reporting:

• Track marketing performance using analytics tools and CRM systems
• Monitor key metrics such as leads, website traffic, engagement, and campaign results
• Prepare simple reports with insights and improvement recommendations
• Support ongoing optimization of marketing efforts

Lead Generation & Business Support:

• Support lead generation efforts for services, hiring, and company growth
• Assist with improving website inquiries and customer contact processes
• Collaborate with sales and operations to align marketing efforts
• Support proposals, presentations, and special projects as needed

Collaboration & Communication:

• Work closely with sales, operations, and leadership teams
• Support internal communications and company initiatives
• Coordinate marketing efforts across departments to ensure alignment

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3–5 years of marketing experience in a generalist or coordinator role
• Experience with digital marketing, content creation, and basic analytics
• Familiarity with tools such as CRM systems, email platforms, Google Analytics, or similar
• Strong organizational and time-management skills
• Clear written and verbal communication skills
• Ability to manage multiple projects and meet deadlines

Preferred Qualifications

• Experience in construction, electrical, engineering, or service-based industries
• Experience supporting proposals or RFP responses
• Basic skills in graphic design, website content management, or video editing
• Experience working with vendors or marketing agencies

Benefits

We offer competitive pay and a generous benefits package which includes Medical, Dental, Vision, PTO, six paid holidays and a 401k with generous match.

Equal Opportunity Employer

We believe that the unique contributions of all Barts Electric employees create our success. To ensure that our services and culture continue to incorporate everyone’s perspectives and experiences, we never discriminate based on race, religion, national origin, gender, gender identity or expression, sexual orientation, age or marital, veteran or disability status.