Digital Marketing Manager
Azeus Systems Limited
Azeus Systems Limited is seeking a Digital Marketing Manager for its award-winning software solutions. Convene is a meeting and collaboration platform for boards and senior leadership teams of large enterprises and government agencies. Within five years, Convene has expanded its client base globally, reaching over 100 countries. Build and lead the digital marketing team. Develop and implement inbound marketing strategies, focusing on global SEO and search rankings. Plan, design, and execute digital advertising and social media campaigns to increase brand visibility and generate leads. Monitor, analyze, and report on website performance and marketing metrics to inform decisions. Achieve top global search rankings, particularly #1 and #2 in the US, UK/EU, Asia, Middle East, Africa, and Australia. Manage digital marketing channels for consistent performance across markets. Handle inbound channels, including SEO, SEM, paid media, online marketplaces, and social media. Identify trends and insights to optimize marketing spend and performance. Optimize user funnels and conversion points for maximum lead generation. Introduce innovative digital growth strategies. Collaborate internally to create high-converting landing pages and improve user experience. Align marketing efforts with sales goals, especially for the US market. Oversee social media accounts to ensure brand consistency. Create and manage online content to enhance digital presence. Benchmark competitors and refine strategies continuously. Qualifications: Minimum 10 years of digital marketing experience, with a focus on the US and key markets. Proven success in achieving top global search rankings. Experience managing global websites with strong rankings in target regions. Strong background in brand strategy within governance, risk, and compliance sectors. Hands-on experience with Google Analytics, SEO tools, and digital marketing platforms. Proven ability to develop impactful digital campaigns for B2B SaaS products. Experience in the board portal or similar IT software industries is preferred. Ability to analyze web metrics and develop actionable strategies. #J-18808-Ljbffr
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