Digital Media Specialist

Summary/objective Own the day-to-day execution and optimization of client digital and social campaigns. Paid search, paid social, display, video, native, in-app, CTV, streaming audio: you plan it, place it, and make it perform better every week. You will work closely with the VP of Media to drive client campaign success, building a solid foundation of expertise and pushing for continual optimization based on research and past performance. Like every role at MKR, this one runs on curiosity, excellence, and leadership: staying curious about what's next in digital, holding your own work to a high bar, and leading, even without a title, by being the person others count on. Essential functions Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Campaign Execution & Optimization Proactively plan, place, and optimize digital advertising across all channels, including social, search, display, video, native, and mobile, plus whatever comes next. Review campaign performance metrics to guide future optimizations, vendor changes, and spend levels. Own post-flight invoice and billing reconciliation with the Director of Digital and Social Media. Build reports and analyze data to show clients, and yourself, what's actually working. Design and report on testing programs for clients. Client & Team Partnership Take full ownership of your assigned accounts and the projects that come with them. Keep client programs running smoothly, profitably, and according to plan. Communicate changes clearly and promptly to everyone affected. Work closely with Accounts, Creative, Research, and MarTech to bring client strategies and goals to life. Build and maintain strong relationships with MKR's media partners. Growth & Expertise Play a lead role in shaping digital marketing plans and goals, then manage them. Bring clients new capabilities and ideas, and build a network of industry contacts through professional organizations. Demonstrate tactical and strategic proficiency across all facets of digital marketing. Peer train and develop teammates as needed. Competencies Deep understanding of digital media best practices Able to execute campaigns across all major social media platforms Comfortable setting clients up in digital and social media business platforms Clear grasp of how digital and social recommendations impact a client's KPIs and overall media performance Supervisory responsibilities N/A Work environment Hybrid: In office 2-3 days per week Physical demands Able to lift 20 lbs Sitting for extended periods of time Travel required N/A Required education and experience Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or a related field 2 to 3 years of paid digital media experience Comfortable placing and managing six figures of digital media annually Strong understanding of social and digital media ad platforms Strong written and verbal communication skills Knowledge of current digital marketing best practices Project management skills and respect for deadlines Advanced understanding of digital marketing in theory and in practice Experience with tagging tools, such as Google Tag Manager or Meta Pixel Proven ability to maintain and manage client and agency budgets Comfortable working occasionally outside of typical business hours when a campaign needs it Independent worker who can manage a complex, fast-paced production schedule Preferred education and experience Google Ads Certified Facebook Blueprint Certified Other duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. #J-18808-Ljbffr MKR