Senior Manager Social Media

: : As a Sr. Manager Social Media , you will be responsible for developing and implementing comprehensive social media strategies that drive engagement, brand awareness, and business growth of our JavaHouse® brand. The Senior Manager Social Media is a Player/Coach role - a blend of strategist, content creator, and data analyst, responsible for developing and implementing social media strategies to build brand presence, engage audiences, and drive business growth. This role offers a unique opportunity to work with a category-leading brand, with a strong focus on community building and new user acquisition. Duties and Responsibilities:

• Develop and execute social media strategies across all platforms
• Optimize social media activations for traffic, conversions, and member acquisition
• Analyze and report on social media performance
• Collaborate with cross-functional teams and agencies to improve the social media customer journey
• Regularly attend and actively participate in key meetings; actively execute and report on tactics to support brand priorities
• Oversee social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, YouTube, Instagram, Pinterest, TikTok, etc.
• Ensure consistency with the brand's voice and goals across owned content
• Collaborate with Splenda Creative agencies - internal and external
• Communicate monthly production plans and content calendars to internal stakeholders
• Collaborate with PR agency and Event team
• Network with micro-influencers online and in person at events
• Conduct social listening exercises, analyze content performance and regularly prepare reports on trends, insights and opportunities
• Proactively seek out minimal risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive to real-time trends) and acts quickly on those opportunities

Education and Experience:

• Bachelor's Degree required, MBA preferred with a focus on digital media technology, journalism, public relations, or marketing
• 5+ years of communications experience, including 3+ years leading corporate social media for a major brand
• Experience working with external agencies/agency teams
• Proven experience at developing and executing strategies that enhance organizational reputation with priority audiences
• Must be able to work onsite in Carmel, Indiana

Knowledge and Skills:

• Passionate about communication strategies designed to engage priority audience
• Loves digital culture, creating and managing content for social media, and is passionate about engaging in and growing our communities
• Strong storytelling, creative, editing, and project management skills
• Data-driven mindset with extensive experience with analytics and social listening tools
• Highly self-directed and resourceful with the ability to work independently, while also being a productive collaborator
• Excellent communication, writing and organizational skills - with strong attention to detail
• Ability to work in collaboration with both technical and non-technical staff to brainstorm, problem solve, and execute
• Possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset

This role is 100% onsite at our Carmel, Indiana corporate headquarters.