Marketing Specialist

Location All Locations in the United States Work Arrangement Remote A Day in the Life A typical day as an Industry Marketing Specialist might include the following: Consulting with marketing team members and industry stakeholders to develop and execute industry-specific marketing plans, including both brand awareness and lead generation initiatives. Aligning industry marketing strategies with firmwide priorities, tailoring approaches to meet the unique needs of each industry. Contributing ideas and supporting the execution of creative, integrated marketing campaigns across inbound and outbound channels. Assisting with campaign performance tracking, measurement, and follow-up to inform future strategy. Analyzing market and campaign data to provide insights and recommendations. Collaborating with the Go-to-Market team to deliver industry campaigns and support service line and regional priorities. Working with partners, managers, and research professionals to build target lists, understand competitors, and deepen knowledge of target clients. Supporting thought leadership efforts by identifying speaking opportunities and coordinating related logistics. Managing industry sponsorships and coordinating event logistics for seminars, conferences, and tradeshows with internal teams. Leading the planning and execution of industry webinars, including scheduling, stakeholder coordination, content development, communications, and attendee tracking. Assisting with the creation and distribution of industry-specific marketing materials, including collateral, emails, presentations, and other campaign assets. Managing industry marketing budgets, including annual planning, ongoing tracking, and monthly review to ensure alignment with priorities and spend. Ensuring timely, accurate execution of projects while maintaining deadlines, budgets, and quality standards. Who You Are You have a bachelor’s degree in marketing, communications, business or a related field required; or equivalent experience. You have a minimum of 5+ years of business-to-business marketing experience, preferably in a professional services firm. You have excellent interpersonal and client service skills. You have strong organizational/follow-up skills and attention to detail. You have knowledge and understanding of key marketing principles, concepts, tactics and the functional roles within the marketing team. You can work on multiple projects and meet deadlines by setting priorities with work projects. You are proficient with computers, Microsoft Office (Word and Excel) and can use various software packages, such as Microsoft Dynamics CRM. You have strong communication skills, both written and verbal. You have a team-focused mindset, with the ability to build rapport and relationships with colleagues. Must be authorized to work in the United States now or in the future without visa sponsorship. Making an Impact Together People join Eide Bailly for the opportunities and stay because of the culture. At Eide Bailly, we’ve built a collaborative workplace based on integrity, authenticity, and support for one another. You’ll find opportunities for education and career growth, a team dedicated to your success, and benefits that put your family’s needs first. Hear what our employees have to say about working at Eide Bailly. Compensation $60,000-$85,000. Our compensation philosophy emphasizes competitive and equitable pay. Eide Bailly complies with all local/state regulations regarding displaying ranges. Final compensation decisions are dependent upon factors such as geography, experience, education, skills, and internal equity. Benefits Beyond base compensation, Eide Bailly provides benefits such as generous paid time off, comprehensive medical, dental, and vision insurance, 401(k) profit sharing, life and disability insurance, lifestyle spending account, certification incentives, education assistance, and a referral program. Next Steps We will be in touch. If you look like the right fit for our position, one of our recruiters will reach out to schedule a phone interview to learn more about your career interests and goals. In the meantime, learn more about us on Facebook, Twitter, Instagram, LinkedIn, or our About Us page. Eide Bailly LLP is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other status protected under local, state or federal laws. #J-18808-Ljbffr