Digital Marketing Specialist

POSITION OVERVIEWNBME is seeking a Marketing Operations Manager to support NBME's digital presence by serving as the primary day-to-day resource for website content management, quality assurance, accessibility, and ongoing website maintenance. The role is responsible for coordinating and implementing website updates, partnering with internal stakeholders to maintain accurate, accessible, and high-quality web content. In addition to website responsibilities, this position supports digital marketing initiatives including email marketing, marketing campaign execution, website analytics, performance reporting, and marketing technology administration. The role includes project management support by coordinating digital marketing and website initiatives, managing timelines, documenting project activities, and collaborating with cross-functional teams to ensure projects are completed efficiently and aligned with business objectives. Working closely with Marketing Operations, Marketing, Strategic Communications, IT, and external vendors, this position contributes to the continuous improvement of NBME's digital experiences across all platforms through effective website governance, marketing technology support, data-driven decision-making, and operational excellence. This role has been designated as a primarily remote position, though it may require occasional onsite work for team collaboration or meetings. Please note that onsite interviews and onboarding at our Philadelphia office may be required for this role. If applicable, advance notice will be provided to support planning.ResponsibilitiesManage day-to-day website content updates in WordPress; publish, update, archive, and remove website content using approved templates and components. Coordinate website requests with internal stakeholders and perform quality assurance (links, images.Assist with website accessibility remediation (WCAG 2.1 or higher).Support landing page creation and maintenance.Support annual website content governance and content review initiatives.Assist with SEO implementation and content optimization, participate in website testing before content is published, and coordinate website issue tracking and follow-up, Maintain website documentation, standards, and governance processes. Develop, build, and execute email marketing campaigns in Marketo, including program setup, landing pages, segmentation, and automations. Assist with campaign quality assurance and testing.Maintain email templates and program set up in Marketo, support marketing automation workflows.Assist with coordination of Marketo and Salesforce integration activities. Assist with delivery of website and campaign performance reports (Google Analytics, Looker Studio) and help maintain marketing dashboards. Assist with data quality and marketing operations projects. Support marketing technology audits. Support project management activities using Monday.com. Research industry trends and incorporate digital marketing best practices to inform strategy.Assist in the documentation of unit processes that support workflows or address challenges.Assist with management of technology vendors, budget inputs and services, adoption, and performance metrics.QUALIFICATIONSSkills and AbilitiesExperience managing website content using WordPress or a compatible content management system is required or strongly preferred. Familiarity with MarTech platforms and UX/UI tools such as Google Analytics, Figma, SEO tools, or CMS.Working knowledge of digital accessibility standards (WCAG) and remediation best practices preferred.Experience supporting digital performance reporting or MarTech operations.Experience with Marketo for email marketing, automation, and reporting or a comparable management system. Analytical and data-driven knowledge with proficiency in reporting dashboards and interpreting performance trends.Excellent collaboration, communication, and project management skills.Ability to work cross-functionally and balance multiple projects with varying timelines and stakeholders.ExperienceMinimum of 1–3 years of experience in digital marketing, marketing, and/or a related role.Minimum of 1–2 years of experience with WordPress. Experience with website content, email campaigns, SEO, and analytics.Experience working with accessibility tools or implementing accessibility enhancements is a plus.EducationBachelor's degree in marketing, digital marketing, business, advertisement or related field experience required.About NBME NBME is a not-for-profit organization that specializes in the creation of assessments and learning tools for physicians and health professionals. Our mission is to advance assessment of these professionals to achieve optimal care for all, supporting the development of a highly effective, diverse and compassionate health care workforce.Founded in 1915, NBME develops and manages the United States Medical Licensing Examination® with the Federation of State Medical Boards. We offer a comprehensive portfolio of assessment products for every stage of the medical school journey and provide assessment services to various health profession organizations. We are dedicated to advancing innovative assessment approaches through research, collaboration and contributions to the medical education and assessment communities. In 2024, we expanded our assessment capabilities to include simulation through the acquisition of MedVR Education.Learn more on NBME's website. NBME's Community Collaborations and ContributionsNBME believes that a key path to meeting our mission is collaborating with and supporting our communities. Our Community Collaborations and Contributions programs provide resources and recognition to medical educators and researchers advancing the field of assessment throughout their careers. In addition, we invest in fee assistance, scholarships and pathway programs to aid learners and help support increased representation in health care. Headquartered in Philadelphia, NBME also gives to local organizations that advance health equity and access and positively impact social determinants of health.Compensation we are offering for this position is at $57,728 -$72,160/year. Please note that the offered rate for this position typically aligns with the minimum to midrange of this grade, but it can vary based on the successful candidate's qualifications and experience, department budget, and an internal equity review.The NBME offers competitive salaries, excellent benefits, and a rewarding work environment. Excellent Benefits include: Healthcare, Dental, Prescription, and Vision plans; 401(k) w/match, Tuition Reimbursement Plan, Commuter Benefit: Public Transit or Parking options. Remote Friendly Workplace.NBME is an Equal Opportunity Employer. We will consider all qualified applicants for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.Job type: