Paid Media Specialist

We're seeking a motivated Paid Media Specialist to join a growing nightlife and live events company producing nationally touring entertainment experiences. This role will help build, manage, and optimize paid campaigns supporting 100+ shows each month, working closely with Marketing and Social Media teams to drive ticket sales, reach new audiences, and grow multiple event brands nationwide.

This is a full-time, hybrid position based in New York City , with three days per week in a Williamsburg, Brooklyn office. Candidates must be based in the NYC metro area and able to commute to the office.

Benefits & Compensation

• $23$25 per hour, commensurate with experience
• Discretionary performance bonuses
• Medical, dental, and vision insurance
• 401(k) after one year of employment
• Flexible scheduling and paid sick time
• Opportunities for professional growth working directly with senior marketing leadership
• Frequent team happy hours and outings
• Concert ticket benefit of up to $100 per month when guest-list access is unavailable

Paid Media Specialist Responsibilities

• Build, launch, and manage paid campaigns for 100+ upcoming live events each month using Meta Ads Manager.
• Monitor campaign performance and make data-driven optimization decisions based on ROAS, CTR, CPR, and other key performance metrics.
• Manage paid advertising across platforms including Meta, TikTok, Snapchat, and Google.
• Test and optimize creative, copy, audiences, targeting, and campaign strategies to improve ticket sales and overall performance.
• Collaborate with Social Media and Marketing teams to brainstorm and develop compelling advertising creative.
• Create and edit static and video assets using Canva, CapCut, Adobe Premiere, or similar creative tools.
• Manage, troubleshoot, and optimize pixels, ticketing integrations, and other tracking sources to ensure accurate attribution and reporting.
• Analyze campaign results and identify opportunities to improve efficiency and performance across a high volume of live events.
• Stay current on paid media trends, platform updates, and emerging strategies within music, nightlife, entertainment, and live events.
• Help develop new approaches for reaching audiences and growing nationally touring entertainment brands.

Paid Media Specialist Qualifications

• 12 years of experience building and managing digital advertising campaigns; relevant internship experience will be considered.
• Hands-on experience with Meta Ads Manager and familiarity with paid social campaign setup, management, and optimization.
• Understanding of digital advertising metrics including ROAS, CTR, CPR, conversions, and campaign efficiency.
• Experience creating and executing both static and video advertising creative.
• Familiarity with Canva, CapCut, Adobe Premiere, or similar creative platforms.
• Experience with TikTok, Snapchat, Google Ads, pixels, tracking, or ticketing platforms is a plus.
• Strong analytical skills with the ability to use campaign data to make informed optimization decisions.
• Exceptional attention to detail and accuracy while managing a high volume of campaigns.
• Highly organized, proactive, and comfortable balancing multiple priorities in a fast-paced environment.
• Collaborative mindset with the ability to work closely with creative, social media, and marketing teams.
• Passion for music, pop culture, nightlife, and live events.
• A unique perspective on how paid media can engage audiences within music and entertainment.
• Enthusiasm for a variety of music and entertainment communities is a plus.
• Must be based in the NYC metro area and able to work three days per week in Williamsburg, Brooklyn.