Paid Media Manager

About the Role

As a Paid Media Manager, you will work closely with our cross-functional strategists,

overseeing campaigns across various channels with a strong focus on performance

marketing across search (SEM), social, and programmatic. You'll ensure the successful

execution of integrated digital marketing initiatives, with hands-on involvement in both

Google Ads and Meta campaigns. Your exceptional communication and people

management skills will be essential in fostering strong relationships with our clients and

guiding our team of strategists toward continued growth and success.

Responsibilities include but are not limited to:
• Manage and mentor a team of one to two cross-functional digital marketing buyers

or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search,

Shopping, and YouTube Ads) as well as paid social campaigns

(Meta:Facebook/Instagram, TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search,

social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand the day-to-day details, driving

measurable campaign success.
• Develop and maintain strong client relationships, ensuring business goals are met

and exceeded.
• Collaborate with internal teams and global teammates, including North America, to

align on cross-regional media strategy.
• Analyze SEM and cross-channel campaign performance data, providing actionable

insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and

performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best

practices.

Requirements
• 3+ years of hands-on experience running paid campaigns in Google Ads or/and

Search ads 360, including Shopping and YouTube.
• Hands-on experience managing paid social campaigns (Meta/Facebook Ads

Manager).
• Proven track record with SEM and paid social campaign execution, optimization,

and strategy.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social,

display, programmatic).
• Proven experience in a managerial or supervisory role.
• Exceptional client relationship management, communication, and people

management skills.
• Strong strategic and analytical thinking with excellent attention to detail.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads

Manager, Google Analytics, etc.).
• Bachelor's degree in marketing, communications, or a related field.